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Arthur D. Little

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泰康在线

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泰康在线作为唯一拥有互联网保险许可证的人寿保险公司,在中国占据独特的市场地位。

泰康意识到互联网的重要性,尽早为其250,000名代理商配备专用应用程序,以促进潜在客户的生成和代理管理。

泰康在线成立于2014年,是泰康在线业务的最新安装,是独立单元,代表端到端集成的最后一部分,提供数字签名认证,基于规则决策的短期产品数字承保,电子政策发布和基于OCR的索赔解决方案。

虽然泰康在线只销售短期人身意外保险,重大疾病保险和汽车保险,但它已成功将其5000万保单持有人中的很大一部分转移到泰康在线,此外还提供了两个核心功能:

首先是强调O2O服务。虽然中国的医疗保健应用程序很多,但泰康已经接受了“在线保险+健康”的口号,其中包括医生/患者咨询,慢性疾病管理服务,O2O与医院的整合以及处方药的实施 – 所有这些都得到相关的泰康生活政策的支持。根据个人用户风险概况量身定制。

泰康的医疗保健应用程序包括为会员提供的个性化优惠,并与泰康的其他健康产品相结合; Guaohao,Baibo牙科集团。

泰康在线的第二个宗旨是强调A.我的用例包括智能推荐,基于面部识别的客户认证和在线理赔。泰康在线还采用了多种A.I面部识别功能,以实现客户身份验证和支付处理。

OCR包括一个简单的三步流程,供用户验证客户ID卡

泰康还开创了几个聊天机器人用例,包括分销,政策管理和索赔,这两个案例都集成在泰康的应用程序,微信官方账号,甚至真人大小的离线服务机器人中。这些oggline机器人在公共场所运营,提供一系列金融服务,此外还可以根据需要与泰康进行实时咨询。

最终,泰康是一个罕见的传统人寿保险公司的例子,除了采用微信作为其核心B2C渠道之外,通过精心组合其线下代理商和数字工具,似乎已成功转型到数字时代。然而,值得注意的是,在四家持牌互联网保险公司中,其中三家包括泰康在线在2017年遭遇净亏损。这反映了许多在中国网上销售的线路所表现出的高损失率(个人意外,关键)除了许多互联网保险公司为了接触客户而需要支付的渠道费之外

阅读最新的保险创新新闻报道的特点和我国在微信上访问我们的网页

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