Article Synopsis :
Due to digitisation, the balance of power in the insurance sector is shifting towards customers. The important question is – Are insurers devoting adequate attention to emerging trends like growing usage of internet, social media, cloud computing etc. that will have a huge impact on the way of doing business in the coming future?
The white paper “Trends in Insurance Channels” by Cap Gemini discusses four emerging trends insurers are reacting to in order to meet customer expectations
1. Rise in customer’s use of the internet to buy insurance products
2. Increased use of social media as a distribution channel
3. Rise in usage of SaaS solutions to enable the insurance distribution process across multiple channels
4. Rise in usage of technological solutions to automate the underwriting process and increase direct sales
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Digital Insurer's CommentsThis article identifies some of the important trends including the need for the multichannel customer who will increasingly research on-line and purchase anywhere.
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