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The Customer-Centric Insurer – SAP Report


Article Synopsis :

One of the biggest opportunities and challenges for insurers is managing digitisation and remaining customer-centric at the same time.  A digitally driven insurer is expected to take the customer buying experience to a new level together with a distinctive value proposition that offers both real time and omni-channel access.

 The Digital Insurer reviews SAP’s Report on The Customer-Centric Insurer

Customer centricity – a digital proirity

In the presentation titled “Becoming a Customer-Centric Insurer” SAP, discusses how successful insurers can optimise their distribution network, reduce operating costs by integrating and streamlining processes to deliver superior customer service by truly connecting with customers. SAP highlights the business priorities that are key to becoming the best-run insurer as:

  • Market Insight and Customer Intimacy
  • Core Insurance Operations
  • Finance, Investments, and Compliance
  • People and Talent
  • Procurement
  • IT Management
  • Technology Solutions


Link to Full Article:: click here

Digital Insurer's Comments

Insurers, especially in Asia, will have to identify core strategic drivers and decide on the best approach to follow while focusing on customer-centricity.  For best end results, insurers will have to:

  1. Leverage social data
  2. Focus on better customer engagement

Design products as per customer anticipated needs

Link to Source:: click here



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