Marketing
Articles
Library: Bain – Customer behaviour and loyalty in insurance: Global Edition 2023
Consumers value purpose, not just coverage for losses The traditional premise of insurance—providing capital to cover risk and reimburse claims—doesn’t fully satisfy anymore....
Insurance innovation through acquisition and investment
Today’s insurers are facing a perfect storm of three converging factors: the struggle to achieve top-line revenue growth, changing customer needs and expectations, and ...
TDI Webinar Nov 2017 – Customer Engagement in a Connected World
The Customer Engagement in a Connected World webinar was held on 29 November 2017. The agenda includes: How insurers can up their game and drive customer engagement Improving ...
Finalist of The Digital Insurer’s European Insurance Innovation Award 2017 – Zurich
Thank you, Zurich! On 19th September 2017 the final presentations for The Digital Insurer Insurance Innovation Awards were held. In this unique format four finalists presented ...
Launch of our new Newswire service – keep up to date with the latest digital insurance news from around the globe
Digital Insurance Newswire We are pleased to announce the launch of our new news service, “Digital Insurance Newswire”. Newswire forms the third core content pillar of our ...
Looking to make a difference? The Digital Insurer News Correspondents
The Digital Insurer is looking for News Correspondents Are you interested in Digital Insurance? Do you want to contribute to the transformation of our industry whilst improving ...
We are celebrating 10,000 members in our community!
We are very excited and proud to announce that we have hit an important milestone in our relatively short history of The Digital Insurer. At the end of April 2016, we hit 10,000 ...
How to drive (high quality) traffic to your company website
Over the last few months we have touched on two key topics that are critical to your digital marketing efforts. 1. Before allocating any budget on generating leads it is, of ...
Announcing the launch of ‘Digital Insurance in Action’
In partnership with KPMG, we are delighted to announce the launch of our new section on The Digital Insurer website, Digital Insurance in Action. What is Digital ...
ANNOUNCING OUR LATEST SPONSOR, KPMG
We are delighted to announce that we have recently agreed a sponsorship agreement with KPMG, one of the largest professional services companies globally. Our goal has always been ...
Announcing a new partnership with Asia Insurance Review and new content on our website
We are delighted to announce that The Digital Insurer is partnering with Asia Insurance Review to bring you even more of the latest content on the topic of Digital Insurance. The ...
How Effective Web Design Converts Traffic Into Leads
When it comes to effective website design, let me be clear about the following: Without the holy trinity of a logical user path, good user experience and mobile-friendly website ...
An Introduction to the Six Key Disciplines that deliver Outstanding Digital Marketing Performance
Digital marketing, online marketing, internet marketing – call it what you will but, for many, it remains a muddied mine-field of over-promised and under-delivered campaigns, ...
The Digital Insurer’s key takeaways from the LIMRA LOMA Asia Distribution Conference
LIMRA LOMA Conference 6-7 November, 2014 The Digital Insurer recently attended the LIMRA LOMA Asia distribution conference where the main theme was distribution strategies ...
The Tech Guide for Insurance is Launched!
The Tech Guide for Insurance is an initiative by The Digital Insurer to provide the insurance industry in Asia with a single place to search for technology solutions for their ...
Tech Guide For Insurance – Our Terms of Service
We have kept our terms and conditions as short as possible and easy to understand. We look forward to a long-term relationship and always try and be as flexible as possible to meet...
Facebook targets financial services – moving into payments space?
eMoney – a game changer? The Financial Times has reported on Facebook’s moves into electronic payments in Ireland – with regulatory approval for an ...
Smart Content in Insurance – Let’s get social
Getting smart in Singapore I enjoyed the Social Media and Mobile conference organised by Asian Insurance Review in Singapore in early April 2014. A couple of the other speakers ...
AXA & Facebook creating a stir in digital insurance – what are the implications?
The AXA press release in France on its strategic tie up with Facebook has caused a stir in the insurance industry. At the moment publicly available information seems limited. This ...
Social Media and Mobile Marketing Conference: 8-9 April 2014 @Singapore
The Digital Insurer is pleased to be speaking at this conference on the subject of ‘Smart Content’. Successful content strategies will be essential for insurers and ...
A strategic resolution for insurers: be social!
Poor services and slow claims are much talked about on social media as frustrated and disappointed customers now take voice online to publicise their situations, issues and ...
Speaking, conference presentations & media support
We love talking to people who share our passion. so contact us and we will see what we can do to help you meet your media or seminar objectives. The Digital insurer speaks at 4-6 ...
Roadmaps and Business Case Presentation
Insight Consulting is very well positioned to help companies develop detailed roadmaps and to build the financial case for a digital insurance strategy. A Business case ...
9 social media guidelines that drive business success – Hootsuite
Article Synopsis : Most insurers today are using social media in some way or the other, but many do not have a robust social media strategy that goes beyond using a few social ...
Accenture 2013 Consumer Driven Innovation Survey
Article Synopsis : Technology and digitisation have empowered customers and they have now become more discriminating when making decisions. Insurers must respond by delivering a ...
Advice Made Social – Cognizant White Paper
Article Synopsis : As more customers turn to social media to search, share and buy products, more insurance producers are ‘going social.’ No longer a new phenomenon, the ...
Bain & Company: Have it both ways- Happy customers and lower costs
Article Synopsis : Senior executives at insurers need to forget the orthodoxy that giving the customer what they want is going to be expensive. That was once true, in the old ...
Brokers Guide to Advertising & Marketing – Zurich & BIBA
Article Synopsis : Digital and social media are having a lasting impact on the marketing game. Insurance brokers need to keep up with the pace of change to stay sector relevant. ...
Customer loyalty in P&C insurance – Bain and Company
Article Synopsis : For insurance customers, new technology and innovations such as social media and smart phones have redefined barriers to exit, dropping them to new lows. As a...
Charting a course to best-in-class capabilities – BCG
Article Synopsis : Digitisation has reinvented the path insurers must tread to achieve favorable return on investment. While trying to embed digital capability into future ...
DANIEL TU from Gen.Life speaks @ Asia rising – the hothouse for insurance innovation? panel session – Global LIVEFEST 2018
Watch Daniel Tu from Gen.Life speak @ Asia rising – the hothouse for insurance innovation? panel session – Global LIVEFEST 2018 about how the risks customers face are ...
Demystifying Social Business Trends – A Cognizant white paper
Article Synopsis : The importance of social media mediums such as Twitter, Facebook and Linkedin for individual use is well understood. However the use of social media by ...
Hollard employs DRTV as part of a Multichannel Marketing Strategy
Oke Eleazu from Bought by Many speaks @ Digital Customer Engagement – Making connections that count panel session – Europe LIVEFEST...
Watch Oke Eleazu from Bought by Many speak @ Digital Customer Engagement – Making connections that count panel session – Europe LIVEFEST 2018 about how to build trust ...
Mark Evans from Direct Line Group speaks @ Digital Customer Engagement – Making connections that count panel session – Europe LIVEF...
Watch Mark Evans from Direct Line Group speak @ Digital Customer Engagement – Making connections that count panel session – Europe LIVEFEST 2018 about inventing and ...
Digital worksite marketing in Asia : a win-win-win proposition
Worksite marketing is a distribution channel close to my heart. In theory worksite has always offered a classic ” win-win-win” proposition allowing employers to ...
Social Media and Mobile Marketing Conference
The Digital Insurer is pleased to be speaking at this conference on the subject of ‘Smart Content’. Successful content strategies will be essential for insurers and ...
Future directions for foreign insurance companies in China – EY
Article Synopsis : China represents a great opportunity for foreign insurers yet the majority struggle to make inroads in a market that is complex and often challenging to operate ...
Malayan Insurance Facebook online store
Manulife digital marketing campaign in Singapore
How Insurance Companies Are Targeting You on Social Media – An infographic by Peter Claridge from Unmetric
Article Summary : It’s crucial that insurers understand social media marketing basics in order to increase their customer base and engagement in a dramatic way. In the ...
How insurers are improving customer retention – IBM
Article Synopsis : Customer retention is a major challenge for all insurers. Industry-wide, customer ‘churn’ ranks third behind only fraud and claims leakage in terms or ...
Implementing Social Media Strategy – Asian Insurance Review
Article Synopsis : Insurers cannot ignore the potential value of social media as one of the insurance sector’s building blocks is networking. Social media has added a new ...
Muang Thai Life uses mobile messenger to build brand
Prudential Group’s CustomerONE Initiative
Insurers and social media: vast potential – Accenture
Article Synopsis : Social media presents insurers with an opportunity to increase their visibility and their engagement with customers. In the report “Insurers and social ...
Insurance Industry Benchmarks: B2C Social Media Impact Report-TrackMaven
Article Synopsis : Which industries derive the highest returns from social media? How do market leaders operate on the top five social media platforms? In ‘2016 Social Media ...
Introduction to Social media – and applications to motor insurance
In this article Ben Dunn provides an overview of some of the latest trends in social media and explains how they can be used practically in the direct motor business. The article ...
Leveraging Social Media across the Insurance Lifecycle – Capgemini
Article Synopsis : According to Pew Research, 73% of Internet users with access to social media use social media. Facebook is the leading platform with a 71% active share, ...
Youi interacts with its consumers through social media
Marketing Relevance In An Omnichannel World – Forrester
Article Synopsis : Digital consumption is growing by leaps and bounds, which means data capture and measurement are key to successful customer engagement and product marketing. ...
Mastering Digital Marketing – Cognizant Whitepaper
Article Synopsis : In the digital world, carriers must learn how to be heard above the noise, converting (costly) brand awareness campaigns into contextually relevant customer ...
Mastering digital marketing – McKinsey
Article Synopsis : As digital marketing becomes an increasingly important part of insurers’ marketing strategies, the key to success will not only be reaching customers but ...
Maximizing Value From Direct Marketing – AEGON Report
Article Synopsis : As digitisation gains ground the next sought after goal for insurers is modelling the new age direct marketing strategy through customer engagement. This is ...
Realising the Potential of Social Media – Cognizant insight report
Article Synopsis : Social media has emerged as a customer empowerment tool and has the potential to impact the way customers engage and interact with insurers. As a result of ...
Social Media – New Customer Engagement Tool
Article Synopsis : Small and marginal changes in the distribution channel of an insurance company may be subtle, but the cumulative effect can make a significant impact. In an ...
Social Media & online marketing – what’s the real deal? – B. H. Burke & Co
Article Synopsis : Digitisation is the new buzzword in the insurance industry, but how many of the insurance players understand its actual worth. While the business opportunities ...
Social media advertising and marketing trends – eMarketer
Article Synopsis : Social media is increasingly powerful and the strategies used to tap its potential for customer expansion are varied and dynamic. In “Social media ...
Ten ways to reach customers on digital platforms – Globe & Mail
Article Synopsis : Digitisation has empowered customers and they are demanding consistent and personalised experience across channels and touch points. In order to stay ...
The Digital Insurer Reviews the Swiss Re Sigma report on “Digital distribution in insurance: A Quiet Revolution?”
Swiss Re Sigma has recently published an interesting global report on Digital Distribution. In this article The Digital Insurer reviews the report and takes a look at some of the ...
The Omnichannel Insurer – A Ninety Consulting white paper
Article Synopsis : The rise of the omnichannel customer is challenging and shaping insurers’ traditional brick and mortar businesses. With access to cutting edge technology ...
Top 7 Ways Insurance Carriers To Optimize Marketing Leads-LexisNexis
Article Synopsis : Although it’s true customers have become more fickle as they shop and seek services in the digital age, life events remain a key trigger in the shopping and ...
The realities of today’s digital marketing landscape – Sitecore
Article Synopsis : The insurance industry is unique in several respects but when it comes to digital marketing, carriers are attuned to the same metrics and KPIs as companies in ...
The Strategic Evolution of Loyalty Programs – The Loyalty Post
Article Synopsis : In the age of the customer loyalty strategies are key to keeping customers engaged. The Loyalty Post March Issue is a compendium covering a wide range of ...
What does it take to be a digital insurer – Accenture Report
Article Synopsis : The insurance industry is going through profound change as insurers have to match the expectation of informed, empowered and dynamic customers. Cutting edge ...
Video as a Customer Engagement Tool – Telstra White Paper
Article Synopsis : As people spend more and more time online, video as a customer engagement tool is increasingly becoming an effective marketing tool for insurers. Content rich ...
Hiscox launches brand campaign
Beyond traditional advertising platforms, this campaign integrates outdoor promotional methods.
Covered partners with Dealer.com to streamline auto insur...
Dealer.com offers digital marketing tools to the automotive sector.
Five reasons Gen Z isn’t buying life insurance
Although nearly half of Gen Z say they need life insurance, many have not purchased a policy. Experts discuss 5 reasons why not.
N.Y. regulators hit insurance companies for multiple poli...
N.Y. regulators put insurance companies on notice for selling multiple versions of the same policies, saying the practice is discriminatory.
FTC investigation of OpenAI scrutinizes AI data security
In a data breach at OpenAI, some ChatGPT users were able to see other users' financial data. In other cases, users have invoked their dead grandmothers to access information tha...
How to generate leads, develop prospects in the insurance...
InsuranceNewsNet talked to numerous insurance agents and finacial advisors to find out what strategies had worked for generating leads.
CSAA launches new advertising campaign
The company is featuring a new boy band.
Understanding The ABC of Customer Data Platforms (CDPs)
Customer Data Platforms (CDPs) have been a game changer in delivering new levels of insight into consumer behavior.
Fifth of dog owners ‘struggling with cost of pet in...
Nearly a fifth of dog owners in the UK are struggling with the cost of their pet insurance as the cost-of-living crisis deepens, new research shows
Insurers urged to prepare for ‘metaverse’ liability
In as soon as 2026, insurers may be confronting liability risks associated with immersive virtual environments known as the “metaverse.”
5 steps to attracting new insurance customers online
Several tips for standing out against competitors without ads.
Xander Schauffele on the photo Patrick Cantlay will never...
The seven-time tour winner was our guest on The Loop podcast ahead of the Waste Management Phoenix Open.
Hyundai, Kia to Offer Software Upgrade to 8.3 Million U.S...
WASHINGTON --Hyundai Motor and Kia Corp. will offer a software upgrade to 8.3 million U.S. vehicles in response to increasing thefts targeting vehicles
Plymouth Rock names new chief direct response officer
Rick Jaros will oversee the insurer's digital marketing strategy.
Bupa Global & UK partners with mental health social ...
The partnership will involve a six-month trial and is part of Bupa’s wider digital transformation
distriBind: moving beyond spreadsheets
InsTech’s Ali Smedley speaks to Dave Connors, Founder and CEO of distriBind, about the value of having a single data integration point for connectivity to multiple insurers, the...
One Call reports £6.25m fall in profit, despite rise in t...
One Call Insurance has reported a drop in profit to £10.75m (2020: £17m) for the financial year ended 31st December 2021.
Product and Channel Synergy: Improving Placement for P�...
Product placement is now a matter of channels and predicting when and where customers need a product. It’s all about the ‘The right place, the right time.’
Chubb Releases Industry’s First Study Exploring Con...
Results of New Research Reveal Differences – from Gen Z to the Silent Generation – to Help Agents and Brokers Build Trust, Connection and Credibility WHITEHOUSE STATION, N.J., S...
Survey: How can brokers grow business in challenging times?
A recent broker barometer survey conducted by Insurance Age, in association with Close Brothers Premium Finance, explored current sentiment around business
Outlook Negative: AM Best Revises U.S. Personal Lines as ...
AM Best said it held the belief that the U.S. personal auto line would right the ship following weakening performance in 2021, but headwinds such as
Preparing to Meet and Exceed SMB Owner Demands for Insurance
Insurers need to simultaneously improve their offerings, improve digital service and improve their ties to brokers and other partners.
COVU raises $10 million
COVU is an AI-enabled digital platform for insurance agencies.
Why Deloitte doesn’t anticipate a soft market ‘for the ne...
Canada’s commercial P&C insurance market may not soften “for the next few years,” says a report published by Deloite.
Diversity of Channel Options Including Embedded Insurance...
Morristown, NJ – July 21st, 2022 – Majesco, a global leader of cloud insurance software solutions for insurance business transformation, today announced
Property claims to be among the most inflation affected: ...
With the world's economies grappling with inflation, higher rates and a developing cost-of-living crisis, property insurance and as a result reinsurance
Have-to-Buy vs. Want-to-Buy | Insurance Thought Leadership
Embedding Products and Solutions to Increase Customer Ret...
While there are several applicable definitions of “embedded” when it comes to the insurance space, for the purpose of this article we will focus on the
Travel selfie spike could prove stressful for contents in...
Travelling for the first time in two years? Watch those Instagram posts if you don't want your house robbed while you're away.
Zendesk moves into customer experience data with $4.13B S...
When Zendesk announced it was acquiring Momentive Global Inc. (the organization behind SurveyMonkey) for $4.13 billion last week, it might have felt like a steep price to pay, b...
How agents can use tech to help clients during a climate ...
Agents can't predict when disaster will hit, but they can develop a plan to communicate quickly and effectively with clients when it does.
Learning from Rich Strike: Insurers Prepare to Help SMBs ...
The silver lining of the pandemic is that it forced small businesses to change their minds about preparing and running in a different kind of race. It requires a new mindset to ...
Brokers beware: High inflation may catch up to claims val...
Insurance might not be keeping up with inflation for commercial building owners.
Inflation surging. Catastrophe loss quantum to rise. Pric...
A new report from Moody's paints a gloomy picture of rising combined ratios and elevated loss costs, because of the influence of rising inflation, soaring
Study: Digital Preference Just As Strong Among Older Clients
Almost all interviewed investors - whether ultra-high net worth, millennials or baby boomers - indicated that digital would be their preferred communication channel in the future.
Insurance consumers are into innovation. Are you?
Results from the Global consumer insurance insights survey offer tantalising insights for insurers looking to hone in on consumer needs. With consumers showing strong interest i...
3 Ways To Improve Your Cold-Calling Skills
With virtual and digital leading so many strategic business discussions, it’s easy to forget the value of traditional cold calling in building business relationships.
Gen Re, Boston’s Suffolk University Create Behavior...
Suffolk University professors are bringing their expertise in behavioral economics to Gen Re through a new business relationship designed to benefit the
Majesco Integrates Earnix with Its Underwriter360 Solution
The partnership accelerates use of expanded sources of data for risk modeling, rating, and pricing to support new and innovative products, such as usage-based and behavior-based.
BrightFire partners with Dairyland
As part of the program, BrightFire is offering Dairyland's full suite of digital marketing services.
Life Insurance and the Millennial Generation
Why these digital natives are now drawn to life insurance and how the industry can help The life insurers we work with at Sureify are seeing a trend among
CareCloud Announces Redemption of $20 Million of its Seri...
SOMERSET, N.J., Feb. 15, 2022 (GLOBE NEWSWIRE) — CareCloud, Inc. (Nasdaq: MTBC) (Nasdaq: MTBCP) (Nasdaq: MTBCO), a leader in healthcare technology solutions for medical practice...
Elephant Insurance partners with Appalachian Underwriters
Elephant Insurance auto insurance policies will now be available for Appalachian Underwriter agents.
Insurers Must Bond With Agents
The future of insurance is going to include stronger insurer/distributor relationships. Agents want it. Insurers need it. Customers will benefit from it.
Why unlocking customer data is vital for the future of in...
By facilitating access to rich, unstructured data in real-time, technology is paving the way for insurers to employ greater personalization and become customer-centric. It can d...
What to Understand About Gen Z
Generation Z's appetite for personalized, digital-first experiences can unlock new revenue opportunities, both now and in the future.
Why Less is More When it Comes to Client Listening
Do you give your clients a safe space to share their views? If you do, who does most of the talking? How do you listen?
Kettle books $25M for its reinsurance platform against fi...
One of the most noticeable — and noted — effects of climate change has been its impact on how other events in the environment — be they natural or man-made occurrences — play ou...
How insurers can unlock new markets with Socotra
Many insurers are committed to delivering quality products and first-rate services. However, a lack of investment in technology can result in manual and
The Reverse Pivot: Insights on Pivoting From Virtual to I...
As in-person events return, event marketers are tasked with a new challenge: shifting from virtual to in-person events—the "reverse pivot."
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