In this TDI Talks! Simon Phipps, Founder, TDI, speaks with Edward Moncreiffe, CEO, HSBC Life.
Edward, who is based in Hong Kong, and Simon, discuss HSBC’s digital insurance distribution strategy and development, which was accelerated as a result of the 2019 protests in Hong Kong, and the COVID pandemic. Additionally they cover (see timestamps in the video below):
- An overview of HSBC’s insurance and bancassurance approach (0:36)
- How HSBC defines digital distribution, and approaches digital channel development (1:30)
- Is HSBC omni-channel already? (4:15)
- How HSBC engaged the regulator early to ensure successful roll out of digital initiatives (6:05)
- How HSBC navigated challenges, including market and customer inertia (8:57)
- Is digital distribution here to stay? (10:30)
- Developments taking place at HSBC Life (14:03)
For more, view The Sustainable Insurer Interview Series: HSBC Life’s Edward Moncreiffe, CEO, Hong Kong here