TDI Academy Lesson Preview – MarTech
In this short lesson video preview for MarTech, we share some of the key lesson highlights from the full 1 hour lesson which is part of TDI Academy, the world’s leading learning & development platform on digital insurance. This lesson, led by Gavin Gollogley, is part of the ‘Customer Experience & Marketing’ course. This lesson preview is designed to give you a quick insight into the type of content that is covered in the lesson as well as how it is delivered.
Full Lesson Summary
The marketing world and the Marketing Department’s role is experiencing rapid change. There has been an explosive acceleration of solutions in the MarTech landscape where no one size fits all solution exists. This lesson focuses on the fundamentals of MarTech. You will also learn about the key challenges and opportunities when developing a ‘marketing stack’. The lesson includes several interviews with marketing professionals and their thoughts on MarTech and the various approaches to marketing in the digital world.
This lesson forms part of TDI Academy’s curriculum in digital insurance. TDI Academy offers a number of programmes for individuals and companies looking to upskill and accelerate the adoption of a digital culture. For further information on TDI Academy and its programmes, check out the links below or get in touch with us.