6.2 Direct Digital Marketing
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Lesson Feedback
Lesson Rating8.6/10
Participant Feedback
“
I liked the history of direct marketing and how the catalysts helped in transitioning to digital direct marketing
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Very good overview of direct marketing
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I liked especially the recap sections highlighting the key messages from each lesson. Great examples from D2C campaigns.
Lesson Overview
Direct marketing is having a digital makeover! In this lesson, you will learn about direct marketing principles, how digital is creating new marketing opportunities, and explore the opportunities for the insurance industry.
This lesson, led by Michael Ha, is part of the ‘Customer Experience & Marketing’ course that is part of the world’s leading learning & development programme on digital insurance created and maintained by the TDI Academy, which is part of The Digital Insurer.
The complete list of lessons and courses is available here.
Learning Goals
Lesson Duration | 150 min1Understand the fundamental principles of Direct Marketing
2Explain the development and influence of Direct Marketing in Digital Marketing
3Evaluate insurance industry Direct Marketing case studies including challenges and opportunities
Lesson Topics
1Direct marketing principles
2Digital evolution in direct marketing
3Implications for the insurance industry
To pass this Lesson
Mark all topics as complete
Pass the multiple choice questions
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