6.2 Direct Digital Marketing
NPS means net promoter score and is calculated from the participant rating out of 10. The range is from -100% to +100%. A score of 0-50% is seen as good, 50-70% excellent and >70 is exceptional. But as always make your own mind up!
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Direct marketing is having a digital makeover! in this lesson you will learn about direct marketing principles , how digital is opening up new opportunities and explore the opportunities for the insurance industry.
This lesson, led by Michael Ha, is part of the course called “Marketing & Customer Experience” that itself is part of the world’s leading learning & development programme on digital insurance created and maintained by the TDI Academy which is part of The Digital Insurer.
The full list of lessons and courses is available here.
Learning GoalsLesson Duration | 150 min
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