C6.3 Data Led Marketing
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Lesson Rating8.6/10
Participant Feedback
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It clearly explained how to set-up for success in terms of data led marketing. I also like the insights shared from different experts on what needs to be done to be prepared for the future.
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The story and example was realistic and easily understandable.
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Great interviews with practitioners
Lesson Overview
The power of data is a critical component of marketing and creates the opportunity to develop a fusion of creative marketing and analytical marketing. In this lesson, you will learn about the use of data in marketing, data privacy and security issues, and review some data-led marketing case studies in insurance.
This lesson, led by James Coghill, is part of the ‘Customer Experience & Marketing’ course that is part of the world’s leading learning & development programme on digital insurance created and maintained by the TDI Academy, which is part of The Digital Insurer.
Learning Goals
Lesson Duration | 80 min1Understand digital disruption, the rise of data and implications for marketers and organisations
2How can data be used in marketing in a responsible and privacy safe way?
3What is the implication for Insurance Marketers, what are some good use cases, and how can you get started?
Lesson Topics
1Digital Disruption, data, and the implications for marketers and organizations
2Implications on Data-Led Marketing for insurance, use cases and how to get started
3Use Cases
To pass this Lesson
Mark all topics as complete
Pass the multiple choice questions
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