Sign up and be the first to know

About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

Contact Us

1 Scotts Road
#24-10 Shaw Centre
Singapore 228208

Write an article

Get in touch with the editor Martin Kornacki

email your ideas at [email protected]

Pre Registration Popup

itcasia2020 Registration Popup

Share Popup

Prime Member: Find out more

Access a unique programme!
  • 56 pre recorded lesson of online content from industry experts over 7 courses
  • The best in digital insurance for practitioners and by practtioners
  • Online MCQ after each lesson
  • Join the discussion forum and make new friends
  • Certificate upon completion to show your expertise and comitment
  • 3 months to complete
  • Normal price US$1,400 Your Prime member price is US$999
  • Access to future versions included in your Prime membership!
Become a member

Prime Member: Contact Us

REach out to us. Please fill up the form below
  • Let us know how we can help. You can expect a response within 24 hours

6.1 Data Led Marketing

Data at the heart of modern marketing

6.1 Data Led Marketing

Lesson Feedback
Lesson Rating8.6/10
Net Promoter Score+54%

NPS means net promoter score and is calculated from the participant rating out of 10. The range is from -100% to +100%. A score of 0-50% is seen as good, 50-70% excellent and >70 is exceptional. But as always make your own mind up!

Not a member?

Lesson Overview

The power of data is being felt across the value chain but particularly in marketing where we are seeing a fusion of creative marketing with analytical marketing. In this lesson you will understand the use of data in marketing , address data privacy and security issues and look at some case studies of data led marketing in insurance.

This lesson, led by James Coghill, is part of the course called “Marketing & Customer Experience” that itself is part of the world’s leading learning & development programme on digital insurance created and maintained by the TDI Academy which is part of The Digital Insurer.

The full list of lessons and courses is available here.

Learning Goals
Lesson Duration | 80 min
1Understand digital disruption, the rise of data and implications for marketers and organisations
2How can data be used in marketing in a responsible and privacy safe way?
3What is the implication for Insurance Marketers, what are some good use cases, and how can you get started?
Lesson Topics
1Digital Disruption, Data & the Implications for Marketers and Organisations
2Data, Privacy & Security
3Implications on Data-Led Marketing for Insurance, Use Cases & How to Get Started
To pass this lesson

To complete this lesson you must

Mark all topics as complete
Pass the 10 multiple choice questions
Give your feedback

Livefest 2019 Register Popup Event

Livefest 2019 Already Registered Popup Event

Livefest 2019 Join Live Logged-in Not Registered

Livefest 2019 Join Live Not Logged-in