Sign up and be the first to know

About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

Contact Us

1 Scotts Road
#24-10 Shaw Centre
Singapore 228208

Write an article

Get in touch with the editor Martin Kornacki

email your ideas at [email protected]

Pre Registration Popup

itcasia2020 Registration Popup

Share Popup

Prime Member: Find out more

Access a unique programme!
  • 56 pre recorded lesson of online content from industry experts over 7 courses
  • The best in digital insurance for practitioners and by practtioners
  • Online MCQ after each lesson
  • Join the discussion forum and make new friends
  • Certificate upon completion to show your expertise and comitment
  • 3 months to complete
  • Normal price US$1,400 Your Prime member price is US$999
  • Access to future versions included in your Prime membership!
Become a member

Prime Member: Contact Us

REach out to us. Please fill up the form below
  • Let us know how we can help. You can expect a response within 24 hours

Social media advertising and marketing trends – eMarketer


Article Synopsis :

Social media is increasingly powerful and the strategies used to tap its  potential for customer expansion are varied and dynamic.

 The Digital Insurer reviews eMarketer’s Report on Social media advertising and marketing trends roundup

There is no one way to succeed on social media platforms; the goal is to find your way …

In “Social media advertising and marketing trends”, eMarketer offers a roundup of articles, interviews and insights covering the latest trends in advertising and marketing on social platforms. The report helps readers understand how brands are capitalizing on the social media space. Although the report is not specific to insurance the insights are relevant to carriers striving to use social channels to influence a target audience. Specific report findings include:

  • By 2018 social networks will grab about one fifth of worldwide digital ad spending and 45.0% of display ad spending
  • Video is becoming a more important part of the social marketing mix. According to Animoto, based on research conducted in May 2016, nearly 71% of US marketers plan to use social video ads in the next 12 months
  • Among platforms, Facebook yields the best return. Studies from Social Fresh, Firebrand Group and Simply Measured reveal nearly all (95.8%) marketers surveyed worldwide tout Facebook as offering the best ROI
  • Marketers are moving from experimentation to full rollout on video-ad spending
  • More brands are using Emojis in social media posts
  • Overall, marketers are open to new social media venues and want to be where their customers are

The findings reinforce the view that brands need to put themselves in the shoes of their customers, providing information they seek in ways they want. Done properly this builds trust which leads to loyal relationships.

Link to Full Article:: click here

Digital Insurer's Comments

As social media’s demographic expands into older age groups insurers need to leverage this ‘free’ resource to not only augment but shape the way they do business and connect with customers on a daily basis.

Social media analytics provide hard metrics on consumer habits and  trends. Strategy defined, direct feedback brings insights leading to qualified leads, improved conversion rates, and ultimately higher profits.

Success on social platforms is as much art as skill. You can’t dabble in the environments, you must live in them as they’re highly dynamic. Digital insurers dedicate teams to the major social platforms (Facebook, Instagram, Pinterest) much as they dedicate agents to specific geographic markets. There is no one way to succeed at social media marketing; the goal is to find your way.

Link to Source:: click here


Livefest 2019 Register Popup Event

Livefest 2019 Already Registered Popup Event

Livefest 2019 Join Live Logged-in Not Registered

Livefest 2019 Join Live Not Logged-in