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Digitisation of intermediated insurance distribution – Roland Berger

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Article Synopsis :

This report from Roland Berger and Efma looks at the digitisation of intermediary based insurance models in Europe. The report makes the following observations

Broker Channels Will take Advantage of Digital Thinking

  • Insurers and distributors needs to adapt to new “hybrid” customer behaviours
  • Digital lead sourcing is an emerging practice – further innovation can be expected
  • A strong rise in the use of the internet for servicing is expected (from a low base currently)
  • Recognition of email marketing as a key priority
  • The rising use of social media and analytics
  • The need to update and invest in new IT infrastructure and skills to take advantage of the digital transformation
  • Building an operating model comprised of a multi-skilled team, a front –to-back process re-engineering, adaptation of the distribution model and investment in IT capabilities

Link to Full Article:: click here

Digital Insurer's Comments

Insurers need to develop a coherent strategy and execution plan to help transform face-to-face based distribution models.

This analysis is in line with the Digital Advisor business model that The digital insurer advocates (read article)

Link to Source:: click here

 

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