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Meaningful Customer Engagement for Insurance – AETINS

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Article Synopsis :

For insurers, customer service is no longer business as usual, but becoming a part of the broader customer engagement strategy. The Profitability of the enterprise bears a direct relationship with the ability and intent to deliver superior services while meaningfully engaging with customers. Customer engagement in the digital world is all about ongoing and lasting relationship resulting in deeper insight of customer needs and fulfilling them in a timely manner. So what do insurers need to do in order to build meaningful relationships that benefits both customers and the organization?

The Digital Insurer reviews AETINS’ Report on Regular Meaningful Customer Engagement for Insurance.

Let’s engage

The AETINS article “Regular Meaningful Customer Engagement for Insurance”, by Ravindra Mohan, explains the definition of meaningful engagement and lists down the important benefit of customer engagement strategy such as:

• Retention and maximising customer value
• Family and lifestyle changes
• Alternative to banking
• Annuities and pensions
• Brand image and cross selling to other customers

The author also presents the broad techniques which can be used to design a suitable engagement strategy that can be:

• Transaction based
• Product based
• Event based
• Knowledge based
• Ideal case study
• News based
• Story based

Link to Full Article:: click here

Digital Insurer's Comments

Digitisation has made it possible for the customers to interact with insurers through the web, smart phones and social media portals like Facebook, Twitter and YouTube. Insurers need to implement one-to-one customer engagement strategy across all these different digital channels in a structured manner. An additional benefit of customer engagement strategy will be the use of customer engagement data to gain insight through analytics in order to drive re-engagement, referral and re-purchase.

Link to Source:: click here

 

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