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Q1. In the BCG Data Privacy video, which US Act was cited as being important for consumer rights.
Q2. According to the Lesson, __________ immediately negated the need for separate calculators, calendars, torches, alarm clocks and cameras.
Q3. The FT’s GDPR video suggests data should be held:
Q4. Which one of the following is not considered, according to the lesson, to be a ‘key data marketing use case’?
Q5. Which of the following terms best describes the long term challenges of digitising routine tasks, removing friction, and speeding up processes.
Q6. According to Vineet Mehra in the Marketing 2030 video, what does he consider the greatest challenge:
Q7. In the Sir Martin Sorrell video, which of the following is not a function that he suggested was a silo that needs to be integrated?
Q8. BCG see which of the following as Technical Step that can be used to harness Data Driven Marketing?
Q9. According to the BCG 1029 Digital Marketing Maturity Study, what percentage of internet users are concerned how companies use their personal data?
Q10. According to the lesson, brands see an average increase of __________ in revenue if they use Data Led Marketing.