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Prudential Launches Digital Workplayce in Singapore

The Newest Digital Insurance Hub is open for business

It was a pleasure to be invited to the launch of Prudential’s new innovation hub in Singapore . Called Workplayce and a superb combination of modern design and ergonomics designed to represent and encourage change in the insurance industry.

I was really impressed and I think Prudential have made a very public statement that they are serious about transformation and are creating an environment to attract the best talent to achieve their business objectives.

The Grand Opening

Opening  by DPM Tharman Shanmugaratnam and the Prudential leadership team.

Opening ceremony at Workplayce





                                                  Workplayce Reality – Open Plan and Inclusive – fit for purpose

Some of the Pru digital movers and shakers

From L to R : @ Prudential team – Arvind Mathur, Namrata Jolly, Paul Wiison & Lilian Ng. A happy and proud team


                                                                 Would You Like to Work Here?

Video walkthrough

If you would like to see how cool the workplayce is then take a look at this impromptu 5 minute tour we videod of the 6th Floor . This was decked out for the opening but I think it gives a great idea of the working environment as well . Workplayce is in Marina One Tower – itself a new building on the edge of the expanding CBD Area in Singapore.

Best watched in full page mode as video is  in portrait style

Google Photos Album..

Review the official and unofficial photos in Google photos album

And last but not least the official press release…

Prudential celebrates its move to a new Workplayce designed to hothouse innovation

SINGAPORE, 7 November 2017 – Prudential Singapore’s (Prudential) 1,000 employees today celebrated the opening of their new corporate office, PRU Workplayce (Workplayce), that is designed to inspire innovation and build a creative work culture to support the company’s future growth.

 Celebrating the occasion with Prudential was Guest-of-Honour Deputy Prime Minister and Coordinating Minister for Economic and Social Policies, Mr. Tharman Shanmugaratnam.

Mr. Wilf Blackburn, Chief Executive Officer of Prudential Singapore, said the new Singapore office marks an important milestone in the company’s ongoing journey to become even more agile and customer-focused. 

“As part of our digital roadmap, we’ve planted the seeds of innovation across Prudential and have nurtured its growth with significant investments in technology and people. We want to groom a future-ready workforce that is able to help our customers meet their life goals and make insurance simpler and more accessible,” said Mr. Blackburn.

Over the past year, Prudential spent approximately S$70 million (£40 million) in technology in Singapore, an important market and innovation testbed for the Prudential Group. The company’s workforce has grown by more than 15 per cent over the same period as it builds its bench strength to meet the fast-evolving needs of its nearly one million customers in Singapore.

Prudential has been building new digital capabilities to enable employees and its more than 4,500 Financial Consultants to work smarter and to serve customers better. This includes industry-first solutions such as the PRUONE Express digital sales tool and the askPRU chatbot. Prudential is also collaborating with fintech startups on new customer solutions through its PRU Fintegrate Partnership programme.

Within Prudential, self-initiative and creativity are encouraged through the company’s employee innovation platform and aided by internal mobility initiatives and training. Employees spent an average of three days each this year on improving leadership skills, strategic thinking, design thinking and technical capabilities.


A workplace blending creativity, collaboration and wellness

Prudential’s Workplayce is the first of its kind in the local insurance industry. Inspired by Albert Einstein’s philosophy that play is the highest form of research, it integrates work and play at the office.

Workplayce engages employees with activity-based working options and areas for experimentation and exploration of ideas. It also includes social spaces for greater collaboration and connection among colleagues as well as nature-inspired nooks and rest-pods for employees to recharge.

The new Workplayce supports Prudential’s outcome-based work culture which means employees have the flexibility and autonomy to work from anywhere and at any time.

“Just as we are challenging our people to make a mental shift to a more creative and collaborative culture, our physical workspace and work policies must equally support our journey,” said Mr. Blackburn.

“It is about breaking down the walls of hierarchy, making our Workplayce a space that offers an equal voice to all employees and empowering people to undertake greater ownership of their work,” he added. 

Celebrating with the community

To commemorate the opening of Workplayce, Prudential has pledged S$2 million to its long-time community partner, The Boys’ Brigade. The funds will be disbursed over 10 years and go towards providing healthy food hampers to beneficiaries. More than 8,000 beneficiaries will receive these hampers each year under the Share-A-Gift Programme. Prudential volunteers have also pledged their time to help with the packing and delivery of food hampers to beneficiaries’ homes.




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