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Powering Marketing Transformation – Oracle Eloqua


Article Synopsis :

Insurers have been somewhat slow in developing digital marketing capabilities, however, intense competition, and the emergence of new digital marketing tools are acting as key drivers for digital marketing transformation in the insurance sector. Digitisation offers great opportunities for insurers to redefine their marketing models and prioritise their investments in digital technologies for greater sales impact.

Oracle Eloqua takes five tenets of Modern Marketing outlined in the paper “Defining the Modern Marketer: From Real to Ideal” and has compiled a report “ Powering Marketing Transformation – The Five Tenets of Modern Marketing in Financial Services and Insurance” to establish modern marketing best practices that will maximise the output from marketing efforts undertaken by insurers. The five tenets of modern marketing outlined are:

 The Digital Insurer reviews Oracle Eloqua's Report on Powering Marketing Transformation

Is your marketing toolkit digitally enabled?

• Targeting
• Engagement
• Conversion
• Analytics
• Marketing Technology


Link to Full Article:: click here

Digital Insurer's Comments

In order to stay ahead of the evolutionary curve of digital marketing insurers need to acknowledge that the future belongs to conversation, convergence and engagement. While treading the path of digital marketing and in order to achieve success, insurers will be required to focus on:

1. Two way communication with customers
2. Personalisation of products and services
3. Anytime, anywhere service
4. Leveraging on social media and data analytics

Link to Source:: click here


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