Sign up and be the first to know

About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

Contact Us

1 Scotts Road
#24-10 Shaw Centre
Singapore 228208

Write an article

Get in touch with the editor Martin Kornacki

email your ideas at martin.kornacki@the-digital-insurer.com

Pre Registration Popup

itcasia2020 Registration Popup

Share Popup

Prime Member: Find out more

Access a unique programme!
  • 56 pre recorded lesson of online content from industry experts over 7 courses
  • The best in digital insurance for practitioners and by practtioners
  • Online MCQ after each lesson
  • Join the discussion forum and make new friends
  • Certificate upon completion to show your expertise and comitment
  • 3 months to complete
  • Normal price US$1,400 Your Prime member price is US$999
  • Access to future versions included in your Prime membership!
Become a member

Prime Member: Contact Us

REach out to us. Please fill up the form below
  • Let us know how we can help. You can expect a response within 24 hours

Planning and Managing a Digital Strategy – Red Ant Whitepaper

[ff_author_box_style2]

Article Synopsis :

Insurers use websites, social media, analytics and big data on a daily basis. Despite this, most insurers lack a structured and comprehensive digital strategy and face challenges in translating their digital strategy to measurable return-on-investment (ROI) and key performance indicator (KPI) benchmarks.

 The Digital Insurer reviews Red Ant ’s Report on Planning and Managing a Digital Strategy

4 stage plan for a digital strategy

The White Paper by Red Ant titled “Planning and managing a digital strategy” answers these questions and equips insurers with the tools and techniques to plan, execute & measure a digital strategy that delivers real business benefits. The paper clearly outlines four core stages of building and running a digital strategy:


1. Planning
2. Creation
3. Actualisation
4. Evaluation

Link to Full Article:: click here

Digital Insurer's Comments

The importance of digital media makes it important for insurers to seek expert guidance to formulate and execute a digital strategy. While defining digital strategy, insurers must warrant dynamism as customers are finding newer and faster ways to interact with the world.

Any new digital strategy should seek to unlock new drivers of growth and ensure it remains relevant, contextual and competitive. While each warrants its own detailed explanation, insurers should focus on the key areas of Engagement, Omni channel, Social Media, Big Data and Cloud when designing their digital strategy 

Link to Source:: click here

 

Comments

';

Livefest 2019 Register Popup Event

Livefest 2019 Already Registered Popup Event

Livefest 2019 Join Live Logged-in Not Registered

Livefest 2019 Join Live Not Logged-in