Planning and Managing a Digital Strategy – Red Ant Whitepaper
Article Synopsis :
Insurers use websites, social media, analytics and big data on a daily basis. Despite this, most insurers lack a structured and comprehensive digital strategy and face challenges in translating their digital strategy to measurable return-on-investment (ROI) and key performance indicator (KPI) benchmarks.
The White Paper by Red Ant titled “Planning and managing a digital strategy” answers these questions and equips insurers with the tools and techniques to plan, execute & measure a digital strategy that delivers real business benefits. The paper clearly outlines four core stages of building and running a digital strategy:
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Digital Insurer's CommentsThe importance of digital media makes it important for insurers to seek expert guidance to formulate and execute a digital strategy. While defining digital strategy, insurers must warrant dynamism as customers are finding newer and faster ways to interact with the world.
Any new digital strategy should seek to unlock new drivers of growth and ensure it remains relevant, contextual and competitive. While each warrants its own detailed explanation, insurers should focus on the key areas of Engagement, Omni channel, Social Media, Big Data and Cloud when designing their digital strategy
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