Next-generation front-office transformation for insurers – IBM

Article Synopsis :

Digital technology provides a great deal of promise to insurers in its ability to yield business efficiency, enhanced customer experience and better engagement. On the flip side, it requires expertise, strategy and investment to yield results.

The changing business and technology landscape paves the way for front-office transformation 

In the White Paper titled “Next-generation front-office transformation services for insurers”, IBM explains how a shift in the business and technology landscape is leading to a front-office transformation to reshape the way people connect, transact and engage with insurers in the digital era—and how they derive mutual value. As per the white paper, insurers face multiple challenges with long-established systems that include:

• Fragmented channels and customer experiences
• Heterogeneous customer views and agent desktops
• Traditional business processes that lack analytics

Link to Full Article:: click here

Link to Source:: click here