Why Mobile Backend-as-a-service (MBaaS) Now – Cognizant Insight

Article Synopsis :

Rapid adoption of smart phones and mobile devices is putting renewed pressure on carriers to embrace mobility as a key component of their business model. While insurers realise the immense potential of integrating mobility, successfully meeting diverse and complex technology requirements pose significant challenges. Is Mobile Backend-as-a-Service (MBaaS) adoption a solution?

Mobile-Backend-as-a-service is fast becoming a mobile integration platform

In the white paper “Why MBaaS Now”, the Cognizant team demystify the MBaaS ecosystem and offer insight into the important role it plays in the larger enterprise’s IT digital strategy.

It offers a proven methodology to apply MBaaS technology to implement mobile apps that are tightly integrated with enterprise core IT services. The white paper also delves into key MBaaS technology components such as micro services and enterprise integration features that, if properly embraced, can provide seamless access to back-end enterprise services.  The white paper broadly classifies MBaaS capabilities into four key areas:

• Mobile security
• Mobile business logic
• Mobile analytics
• Mobile support services

As highlighted by the  Cognizant team, IT organisations and aspiring digital insurers should factor three key tenets into their cross-channel enterprise mobile thinking in order to fully leverage the virtues of MBaaS:

• MBaaS is fast becoming a mobile integration platform
• MBaaS can be the service glue to create a successful platform of engagement within the digital infrastructure
• The value-added services enabled by MBaaS, such as mobile analytics, are together proving to be the insight mechanism for channel improvement

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