Why Mobile Backend-as-a-service (MBaaS) Now – Cognizant Insight
Article Synopsis :
Rapid adoption of smart phones and mobile devices is putting renewed pressure on carriers to embrace mobility as a key component of their business model. While insurers realise the immense potential of integrating mobility, successfully meeting diverse and complex technology requirements pose significant challenges. Is Mobile Backend-as-a-Service (MBaaS) adoption a solution?
In the white paper “Why MBaaS Now”, the Cognizant team demystify the MBaaS ecosystem and offer insight into the important role it plays in the larger enterprise’s IT digital strategy.
It offers a proven methodology to apply MBaaS technology to implement mobile apps that are tightly integrated with enterprise core IT services. The white paper also delves into key MBaaS technology components such as micro services and enterprise integration features that, if properly embraced, can provide seamless access to back-end enterprise services. The white paper broadly classifies MBaaS capabilities into four key areas:
- Mobile security
- Mobile business logic
- Mobile analytics
- Mobile support services
As highlighted by the Cognizant team, IT organisations and aspiring digital insurers should factor three key tenets into their cross-channel enterprise mobile thinking in order to fully leverage the virtues of MBaaS:
- MBaaS is fast becoming a mobile integration platform
- MBaaS can be the service glue to create a successful platform of engagement within the digital infrastructure
- The value-added services enabled by MBaaS, such as mobile analytics, are together proving to be the insight mechanism for channel improvement
Link to Full Article:: click here
Digital Insurer's CommentsMBaaS is becoming increasingly popular across a number of industries as a one stop solution to create cohesive mobile experiences for employees, agents and end customers. The potential of MBaaS to be utilised as the back-end of anything with a front-end, including desktop, web, and mobile apps has significant business benefits in terms of:
- Unified and consistent user experience
- Efficiency and productivity gains
- Faster time to market
- Compliance, security and scalability
As insurers embrace megatrends including social, mobile, analytics and cloud, MBaaS will allow them to rapidly and securely build the mobility backbone. Any insurer looking for efficiency, productivity and near real time decision making can migrate to the MBaaS cloud. In the future, adoption of wearable technology and internet of things (IoT) will further push MBaaS to support new use cases and business needs, however, lack of expertise and domain knowledge may make it challenging for carriers to make MBaaS mainstream.
Link to Source:: click here