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About Hugh Terry & The Digital Insurer

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Services of interest
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Arthur D. Little

Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We enable our clients to build innovation capabilities and transform their organizations. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations. For further information, please visit www.adlittle.com

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SØNR

Sønr is the world’s most comprehensive source of innovation intelligence. It is a subscription platform used by some of the best known insurance companies globally.

It tracks millions of companies around the world and provides insight on the latest market trends, the startups and scaleups reshaping the industry, and intelligence on how other big insurers are innovating.

Sønr includes a suite of tools designed for teams to better collaborate and connect. From recording meetings to capturing and sharing Notes, to being able to track and share activity across the company using Watchlists and CRM boards.

The platform is backed up by a team of consultants, researchers and analysts who support clients in discovering and creating new business opportunities.

Video as a Customer Engagement Tool – Telstra White Paper

Article Synopsis :

As people spend more and more time online, video as a customer engagement tool is increasingly becoming an effective marketing tool for insurers. Content rich and engaging videos complement today’s digital and social media culture, so it’s no wonder insurers are trying to figure out the role video can play in their own marketing strategies

 The Digital Insurer reviews Telstra’s Report on Video as a Customer Engagement Tool

Using digital video services to engage with customers

In this comprehensive report “The Digital Media Bank – how video better engages your customers and workers”, Rocky Scopelliti sheds light on how video is enhancing customer engagement and nurturing loyal customer relationships. The report provides deep insights on how to manage digital media assets and addresses a variety of key questions including

  • What are the key strategic issues?
  • Why do people prefer to interact and learn visually?
  • Who are the pioneers of video-based financial services and what’s been their result?
  • How are Asia Pacific financial institutions using and planning for digital video services?
  • Do consumers find video-enabled banking services appealing? How likely are they to use them? What business impact would they have?

 

Link to Full Article:: click here

Digital Insurer's Comments

With the proliferation of digital media, there is no denying that consumers are spending more time on insurer’s websites and social media channels. This is leading to greater sales conversion of insurance products.

Insurers in Asia need to acknowledge the importance of video as a channel in order to gain a competitive advantage. Compelling video content related to product overview, customer testimonials, case studies and insurance awareness can be game changing. Insurers should engage customers and prospects to understand the needs and preferences of consumers and utilize social media data to prioritize the type of content that is produced. 

Link to Source:: click here

 

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