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Arthur D. Little

Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We enable our clients to build innovation capabilities and transform their organizations. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations. For further information, please visit www.adlittle.com

FINNOVATING

Finnovating is a Matching as a service platform that enables X-Techs from all around the word to connect , collaborate and get the funding they need to grow from investors and corporations globally. The Finnovating platform is a space were the key players of the Tech industry can connect together easily and boost global Tech innovations.

SØNR

Sønr is the world’s most comprehensive source of innovation intelligence. It is a subscription platform used by some of the best known insurance companies globally.

It tracks millions of companies around the world and provides insight on the latest market trends, the startups and scaleups reshaping the industry, and intelligence on how other big insurers are innovating.

Sønr includes a suite of tools designed for teams to better collaborate and connect. From recording meetings to capturing and sharing Notes, to being able to track and share activity across the company using Watchlists and CRM boards.

The platform is backed up by a team of consultants, researchers and analysts who support clients in discovering and creating new business opportunities.

Top 7 Ways Insurance Carriers To Optimize Marketing Leads-LexisNexis

Article Synopsis :

Although it’s true customers have become more fickle as they shop and seek services in the digital age, life events remain a key trigger in the shopping and purchase of insurance.

 The Digital Insurer reviews LexisNexis Risk Solutions’s Report on Top 7 Ways Insurance Carriers Can Optimize Marketing Leads, Targets and Prospects

Digital technologies make the bullseye easier to find; they also keep the target moving . . . 

In the report “Top 7 Ways Insurance Carriers Can Optimize Marketing Leads, Targets and Prospects”, LexisNexis Risk Solutions lists worthwhile techniques to help carriers get maximum mileage out of their marketing plans. Implementation of the suggested techniques will yield better insights leading to more meaningful responses from and engagement with customers. Customer acquisition is the focus, with an eye on retention.

Techniques listed in the report are as follows:

  • Prospect Targeting: Find the right customer using the right tools
  • Buying Leads with Retention in Mind: Keep those leads coming–and coming back
  • Lead Qualification: Don’t waste marketing budget on unqualified leads
  • Make the Buying Decision Easy: How not to lose leads to “the other guys”
  • Lead Engagement and Follow-Up: Know what makes them tick
  • Targeted Messaging: For more policy sales, personalize the offer
  • Results Tracking: Get the skinny on prospects to know how to close them

Link to Full Article:: click here

Digital Insurer's Comments

Although we typically avoid blatant product pitches from vendors in the Digital Insurance Library, this brief from LexisNexis contains information on marketing approaches valuable to insurance marketers in general.

Effective lead management in the digital age is undeniably more complex as the prospective pool of customers is virtually limitless. The key question for insurance marketers is: how do we, based on our unique value proposition, define a profitable lead? Definition in hand, three questions follow:

  • How do we improve our lead handling process?
  • How do we enhance customer loyalty?
  • What factors drive churn and how do we positively address them?

The data exists to answer these questions, and it’s probably already in-house. Are  you prioritising investment dollars in analytics capabilities to help you find solutions tailored to your unique situation?

Link to Source:: click here

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