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Ten ways to reach customers on digital platforms – Globe & Mail

Article Synopsis :

Digitisation has empowered customers and they are demanding consistent and personalised experience across channels and touch points. In order to stay competitive, insurers need to revisit their customer engagement model and incorporate digital technologies and social media in their strategy.

The Digital Insurer reviews Globe & Mail’s Report on Ten ways to reach customers through digital platforms

Digital Platforms – driving engagement

1. Integrate social media intelligence into traditional customer insight
2. Develop an on-line customer advisory community
3. Develop an on-line idea forum or crowd sourcing engine
4. Mobile engagement
5. Embed digital experiences into the physical space
6. Develop branded content
7. Engage customers in a dialogue
8. Incorporate mobile payment systems
9. Enhance the second screen experience
10. Implement new near real-time customer service channels

 Link to Full Article:: click here

Digital Insurer's Comments

Insurers should focus on solutions that combine frictionless customer acquisition, data analytics and social media campaign management. This will drive customer engagement across channel including social media, mobile tablets, POS devices etc.

Link to Source:: click here



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