Sales Mobility for Financial Services – Softelligence
Article Synopsis :
42% of the global population will own a smartphone by the end of 2015. The financial sector – insurance specifically – has to catch up with this trend.
In the paper “Sales Mobility for Financial Services”, Softelligence discusses how business stakeholders can identify market trends and effectively use mobility-led innovation to boost sales efficiency and productivity. The paper identifies and discusses the four major trends driving mobile adoption:
- Mobility (i.e. the handsets themselves plus available, affordable bandwidth)
- Big Data
- Social Channels
Embracing these trends, combined with BYOD integration, begets mobile capabilities yielding the following benefits:
- Omni-channel Communication: Customers demand a seamless and consistent approach across all channels
- Understanding of the client’s “on the go” needs: Insurers must stay connected with customers at all times, improving the quality of mobile interaction
- Mobile moments for loyalty: Companies must learn how to drive business outcomes by focusing on how to activate mobile experiences to retain customers
- Access to information from anywhere, anytime: Customers become more and more demanding, asking for competitive services available anywhere, anytime
The paper explains how the implementation of a mobility strategy focused on improving the sales process will ultimately lead to the following benefits:
- Access to relevant sales information virtually anytime from any place extending resources ‘beyond the desk’
- Virtual access to applications and resources (e.g., sales support, customer data, administration, eligibility information)
- Resources for better and faster decision-making
- Greater control over schedules
- Improved customer advice, service and, therefore, customer satisfaction and retention
- Increased productivity of agents, field employees and office-bound staff
This paper includes discussions on types of mobile apps, drivers for mobile apps development, and mobile opportunities for banking and insurance processes.
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Digital Insurer's CommentsEnterprise mobility is the manifestation of a much broader shift to new systems of engagement. Mobility is a precondition of doing business in the digital world.
As the technology supporting mobility matures, carriers can benefit by tapping into the many opportunities afforded across the insurance value chain. Mapping insurance functions to real time problems faced by customers, agents, and internal stakeholders is a good place to start, prioritizing the challenges, and envisioning and implementing mobile solutions accordingly.
Mobility, important on its own, is also the enabling technology platform for the coming Internet of Things (IoT); insurers lagging on adaption of the former will also find themselves ill-equipped for the latter.
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