Marketing
Accenture 2013 Consumer Driven Innovation Survey
Article Synopsis :
Technology and digitisation have empowered customers and they have now become more discriminating when making decisions. Insurers must respond by delivering a more tailored and personalized customer experience. Savvy customers expect that insurers will build applications, interfaces and products that meet their needs.
Delight me – Make it mobile,seamless and social
In the 2013 Consumer-Driven Innovation Survey titled “Playing to win”, Accenture describes the new business model for the customer-centric digital insurer. As per the survey report, insurers must base their customer-experience blueprints on five core elements in order to create experiences that are valued by customers:
- Know me — customer relevance
- Show me you know me — relationships at scale
- Delight me — seamless experience
- Enable me — inherently mobile
- Value me — naturally social
Digital Insurer's Comments
It’s the right time to transform from a customer-driven organisation to digital customer-driven organisation. Insurers who proactively analyse and respond to every aspect of customer behaviour and who design an appropriate business model for building customer loyalty will prosper while the less-agile competitors will suffer. The top priority of insurers should be:- Addressing unique demands of customers
- Analytics driven customer centricity
- Process automation (policy, claims, marketing, sales etc.)
Link to Source:: click here
About the Author
Hugh Terry
CEOHugh Terry is the Founder of The Digital Insurer. Hugh has more than 20 years' experience in the Insurance industry including operational, consulting and entrepreneurial roles. He is an actuary by profession and lives in Singapore. He is passionate about the application of technology to insurance business models and as well as writing articles he actively shares his experience via consulting assignments, speaking opportunities and participation in entrepreneurial initiatives in the field of digital insurance
Other articles
Library: Gallagher – AI, Cyber, Threats and Ethical Hacking
March 2024 featured report: Gallagher’s report “AI, Cyber Threats and Ethical Hacking” explores the impact of generative AI on cybersecurity, highlighting the ...
Library: WTW – 2023 Global Report on ESG metrics in Executive Incentive Plans
The report examines the increasing adoption of ESG metrics in executive incentive plans, highlighting trends, industry differences, and how these metrics are measured and ...
Library: Aon’s Q4 2023 Global Market Insights Report
Aon’s report Q4 2023 Global Insurance Market Insights provides a comprehensive overview of the global insurance market dynamics, pricing trends, capacity, underwriting ...
Library: McKinsey’s Redefining the future of life insurance and annuities distribution
McKinsey’s report “Redefining the future of life insurance and annuities distribution” explores the fundamental shifts in the insurance industry that are ...
Library: PwC’s Insurance 2030: Winning moves for group insurers
PwC’s report on Insurance 2030: Winning moves for group insurers provides an insightful analysis of the challenges and opportunities facing group insurers in the coming ...
Library: BCG’s How Insurers Can take on the Climate-Driven Health Crisis
The report titled “BCG’s report on How Insurers Can Take on the Climate-Driven Health Crisis” highlights the mounting evidence of climate change’s adverse ...
 |
 |
Hugh Terry
CEO
EVENTS
Join the upcoming events
Comments