Mobile Insurance – Are you well positioned for this emerging channel? – Capgemini report

Article Summary :

With the skyrocketing number of customers using mobiles and smartphones, insurers are exploring and investing in ways to deliver services through innovative mobile applications.  In the report titled “Mobile Insurance – Are you well positioned for this emerging channel?”, Capgemini explore the benefits and challenges of using mobile applications to enhance insurance services together with highlighting the flaws in some of the current mobile strategies being employed by insurers.

Mobile apps are becoming a source of competitive advantage for insurers 

Key Insights :

Mobile applications present great opportunities for insurers to serve their customers better and gain competitive mileage.  As seen in the report, the seven key areas which will differentiate the winners from the losers in the mobile space are:

1. Defining clear objectives for the mobile channel
2. Defining a sustainable app platform strategy
3. Integrating mobile within the product and multi-channel environment
4. Integrating mobile apps with operational and back office processes
5. Investing in apps promotion
6. Adapting organisational structure and governance model
7. Adapting to evolving mobile trends

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