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Arthur D. Little

Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We enable our clients to build innovation capabilities and transform their organizations. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations. For further information, please visit


Finnovating is a Matching as a service platform that enables X-Techs from all around the word to connect , collaborate and get the funding they need to grow from investors and corporations globally. The Finnovating platform is a space were the key players of the Tech industry can connect together easily and boost global Tech innovations.


Sønr is the world’s most comprehensive source of innovation intelligence. It is a subscription platform used by some of the best known insurance companies globally.

It tracks millions of companies around the world and provides insight on the latest market trends, the startups and scaleups reshaping the industry, and intelligence on how other big insurers are innovating.

Sønr includes a suite of tools designed for teams to better collaborate and connect. From recording meetings to capturing and sharing Notes, to being able to track and share activity across the company using Watchlists and CRM boards.

The platform is backed up by a team of consultants, researchers and analysts who support clients in discovering and creating new business opportunities.

Mastering digital marketing – McKinsey

Article Synopsis :

As digital marketing becomes an increasingly important part of insurers’ marketing strategies, the key to success will not only be reaching customers but also engaging them.  Understanding digital marketing and getting it right will be crucial and insurers who fail to adapt to the new marketing paradigm will be exposed to great competitive risk.

 The Digital Insurer reviews Mckinsey’s Report on Mastering digital marketing

Have you mastered digital marketing?

In this interview with McKinsey’s Luke Collins, David Edelman, co-leader of McKinsey’s global digital marketing strategy group, highlights the current state of digital marketing and also looks at the challenges, fallacies, remedial measures, and the role of senior leaders in pushing their organizations to master the art of digital marketing. Key points discussed in the interview are:

  • A different marketing model
  • What companies get wrong
  • What companies should do
  • The challenge for senior leaders

Link to Full Article:: click here

Digital Insurer's Comments

The era of traditional marketing campaigns is slowly being superseded by digital marketing and in line with other industries, insurers are increasingly using digital marketing methods to reach and engage with their customers.  As customers’ buying behaviours shift, insurers must ensure their digital marketing campaigns leverage this shift.  For example, customers are increasingly embracing digital to search, compare, buy, and manage policies and insurers need to rise to the challenge and respond digitally to keep up with this evolving customer behaviour. The following tools are already playing a crucial role while implementing a dynamic and effective digital marketing strategy.

  • Content rich website
  • Mobiles and Smart phones
  • Digitally engaging blogs
  • Social Media (Twitter, Facebook, LinkedIn, Google+ etc.)
  • Mass communication tools like emails and sms

Insurers need to act fast as failing to have a cohesive digital marketing strategy will result in a case of lost opportunity 

Link to Source:: click here


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