Insurers and intermediaries in a fast changing digital world – KPMG
Article Synopsis :
KPMG, in the report titled “Insurers and intermediaries in a fast changing, digital world”, explores emerging customer trends and channel developments in the Insurance sector. Specifically, the report looks at the challenges and opportunities in building a data culture, leveraging retailer data, capturing and analysing data cost-effectively, augmenting data through telematics and machine- to-machine technology in the journey towards digitisation. The report also highlights key considerations for insurers on their digital journey:
- Technology must not be the ‘tail that wags the tiger’
- ‘Big Data’ is not the only story here
- Prepare for a world driven by data and informed by analytics
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Digital Insurer's Comments
Almost every insurer has developed or is developing a digital strategy. While devising the digital strategy, insurers should take into account the entire business model which encompasses all components of the customer value chain. Insurers who adapt early and anticipate digital customers’ behaviour better will carry a significant competitive advantage over laggards.Link to Source:: click here
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