Sign up and be the first to know

About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

Contact Us

1 Scotts Road
#24-10 Shaw Centre
Singapore 228208

Write an article

Get in touch with the editor Martin Kornacki

email your ideas at [email protected]

Pre Registration Popup

itcasia2020 Registration Popup

Share Popup

Prime Member: Find out more

Access a unique programme!
  • 56 pre recorded lesson of online content from industry experts over 7 courses
  • The best in digital insurance for practitioners and by practtioners
  • Online MCQ after each lesson
  • Join the discussion forum and make new friends
  • Certificate upon completion to show your expertise and comitment
  • 3 months to complete
  • Normal price US$1,400 Your Prime member price is US$999
  • Access to future versions included in your Prime membership!
Become a member

Prime Member: Contact Us

REach out to us. Please fill up the form below
  • Let us know how we can help. You can expect a response within 24 hours

Insurance Mobility Business Strategy – Cognizant Insight Paper

Article Synopsis :

As Mobile and smartphone usage is rising dramatically, the mobile platform is going to overhaul the way insurers do business. Digital customers are spending more time on mobiles and it makes sense for insurers to invest in devising a robust and scalable mobile strategy.

The Digital Insurer reviews Cognizant’s Report on Insurance Mobility Business Strategy.

Smartphone rising – ignore at your peril

Cognizant, in its insurance insight paper titled “Insurance Mobility Business Strategy: A Roadmap and Implementation Approach”, presents the conceptual framework for insurers mobility strategy. The paper suggests a six-pronged business strategy to address the challenges of mobility involving:

1. Market intelligence
2. Mobile maturity index
3. Functional prioritization
4. Mobile user role coverage
5. Adoption roadmap
6. Change management plan

Link to Full Article:: click here

Digital Insurer's Comments

Digital presence is quickly becoming a necessity rather than an option.  Availability across digital channels can noticeably increase leads, and help address different demographic market that may have been out of reach previously for insurers.

As Asia is witnessing the mobile revolution, insurers in Asia need to realign their sales and marketing strategy to take advantage of the evolving mobile platform. To get on the mobility bandwagon, insurers will have to leverage on in-house talent pool or learn the basics and partner with the right solution provider. 

Link to Source:: click here



Livefest 2019 Register Popup Event

Livefest 2019 Already Registered Popup Event

Livefest 2019 Join Live Logged-in Not Registered

Livefest 2019 Join Live Not Logged-in