How Insurance Companies Are Targeting You on Social Media – An infographic by Peter Claridge from Unmetric

Article Summary :

It’s crucial that insurers understand social media marketing basics in order to increase their customer base and engagement in a dramatic way. In the infographic “How Insurance Companies Are Targeting You on Social Media”, Peter Claridge from Unmetric, compiles the social insurance report highlighting the performance of different social media marketing and engagement strategies being employed by various insurers like Metlife, Progressive, AllStates and Geico.

Social media is increasingly being used by insurers to increase leads and customer engagement and loyalty

Key Insights :

The infographic identifies six key performance data around which  insurers’ social media efforts have been benchmarked:

1. Content strategy
2. Growth
3. Engagement score
4. Replies on Twitter
5. Types of replies
6. Total video views

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