The Digital Insurer – Capabilities Needed – Capgemini
Article Synopsis :
Today’s customers evaluate product, service and delivery quality against the competitive benchmark of digital customer experience. To survive in the new digital driven market place, insurers need to redefine their business models and establish themselves as true digital insurers.
In the research paper “The Digital Insurer – Capabilities Needed”, Capgemini draws on two capability maturity models they have developed and summarises the capabilities that are necessary to be a digital insurer. The report highlights that true digital insurers must put the customer at the heart of the business and identifies key customer facing capabilities insurers need to build on:
- Price Competitively
- Connect Elegantly
- Engage Regularly
- Transform Efficiently
- See Completely
- Measure Relentlessly
- Deliver Perfectly
The report also identifies five additional enabling capabilities that will supplement and support the infrastructure necessary to allow the customer facing capabilities to be delivered efficiently and effectively:
- Governance
- Employees
- Ways of working
- Technology
- Data and analytics
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Digital Insurer's Comments
In order to achieve true customer centricity through digital transformation, insurers will have to invest in building capabilities across a range of domains including social CRM, analytics, channel management and digital commerce. To be successful, some of the key considerations for insurers are :- Prioritise investment in building IT infrastructure
- Invest in training programs for building digital skills
- Address organisational silos and bring them on to a common digital platform
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