Digital Insurance – Which AI techs are most valuable in P&C?

Executive summary :

Artificial intelligence technologies are everywhere. The great leap forward in AI over the past decade has come along with an explosion of new tech companies, AI deployment across almost every industry sector, and AI capabilities behind the scenes in billions of intelligent devices around the world. What does all of this mean for the personal lines insurance sector? SMA answers this question in a new research report, AI in P&C Personal Lines: Insurer Progress, Plans, and Predictions.

AI is starting to move beyond chatbots

Everything is connected

The first step toward answering this question is to understand that AI is a family of interrelated technologies, each with its own potential use cases and insurance implications. The key technologies relevant for P&C insurance are machine learning, computer vision, robotic process automation, user interaction technologies, natural language processing, and voice technologies. It’s a challenge to sort through all these technologies, the insurtech and incumbent providers that offer AI-based solutions, and where each insurer will benefit most from applying AI.

Insurers are focused on personal lines

The overall value rankings indicate that user interaction technologies fuelled by AI are at the top of the list for personal lines insurers. Every insurer has activity underway, mostly by leveraging chatbots for interactions with policyholders and agents or using machine learning for guided data collection during the application process. Insurers see high potential for transformation in policy servicing, billing, and claims – areas where routine interactions can be automated.

See the full report for more…

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