Google Tanslate

Select Language

Sign up and be the first to know

About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

Contact Us

1 Scotts Road
#24-10 Shaw Centre
Singapore 228208

Write an article

Get in touch with the editor Martin Kornacki

email your ideas at [email protected]

Pre Registration Popup

itcasia2020 Registration Popup

Share Popup

Prime Member: Find out more

Access a unique programme!
  • 56 pre recorded lesson of online content from industry experts over 7 courses
  • The best in digital insurance for practitioners and by practtioners
  • Online MCQ after each lesson
  • Join the discussion forum and make new friends
  • Certificate upon completion to show your expertise and comitment
  • 3 months to complete
  • Normal price US$1,400 Your Prime member price is US$999
  • Access to future versions included in your Prime membership!
Become a member

Prime Member: Contact Us

REach out to us. Please fill up the form below
Let us know how we can help. You can expect a response within 24 hours
Services of interest

Arthur D. Little

Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We enable our clients to build innovation capabilities and transform their organizations. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations. For further information, please visit


Finnovating is a Matching as a service platform that enables X-Techs from all around the word to connect , collaborate and get the funding they need to grow from investors and corporations globally. The Finnovating platform is a space were the key players of the Tech industry can connect together easily and boost global Tech innovations.


Sønr is the world’s most comprehensive source of innovation intelligence. It is a subscription platform used by some of the best known insurance companies globally.

It tracks millions of companies around the world and provides insight on the latest market trends, the startups and scaleups reshaping the industry, and intelligence on how other big insurers are innovating.

Sønr includes a suite of tools designed for teams to better collaborate and connect. From recording meetings to capturing and sharing Notes, to being able to track and share activity across the company using Watchlists and CRM boards.

The platform is backed up by a team of consultants, researchers and analysts who support clients in discovering and creating new business opportunities.

Leading Digital Engagement Strategy Driven by Mobile – IBM Case Study

Article Synopsis :

Major telecom advancements combined with ubiquitous connectivity make mobile the primary point of contact with a growing number of brands. Mobile should no longer be viewed as a supplementary component of your digital marketing strategy.

 The Digital Insurer reviews IBM’s Report on Create an Industry Leading Digital Engagement Strategy Driven by Mobile

Do your customers smile when they connect with you via their mobile device?  

IBM’s Case Study Paper “Create an Industry Leading Digital Engagement Strategy Driven by Mobile”, discusses why and how mobile takes a primary role when it comes to engaging customers and enhancing their experience. Specifically the paper explores how Security First Insurance, a Florida-domiciled home insurer, transformed their digital engagement strategy unifying user experience across all platforms and devices through three unique solutions delivering a 140% increase in digital payments, a 35% increase in conversion rates, as well as other forms of value to customers.

Learning from Security First Insurance, the paper makes following suggestions to gain an edge with respect to post-transformation value creation:

  • Don’t Stop at Improving Your Existing Brand Interactions, Add New Ones – Knowing where to start is the critical first step of any digital transformation.
  • Empathy Mapping Adds Brand Interactions – Value beyond core offerings is where loyalty lives.
  • Give it Away for Free to See Loyalty in Return – Make your valuable assets freely available to attract new customers and extend brand reach.
  • Right Tool for the Right Task – Seek to understand the consumer mindset and behavior at each phase of the journey and take time to find creative, meaningful ways to interact and become more relevant.

The authors suggest effective content strategies driving engagement focus on developing concise, authentic, on-brand content that is contextually relevant and tailored to the user and the devices and channels they’re using. A step-wise content distribution approach follows:

  • Map content to the consumer journey
  • Tailor messaging to align with personas, behaviors and motivations
  • Refine content based on channel
  • Make content adaptive to the device
  • Think of your content in layers of relevancy
  • Develop an editorial strategy to guide content
  • Optimize and evaluate

Mobile users behave differently than desktop users. Their desires are more targeted and they want to spend less time achieving targeted tasks. Employing the proper metrics geared to mobile usage specifically is key to determining the real success or failure of any mobile initiative.

Link to Full Article:: click here

Digital Insurer's Comments

We typically shy away from articles such as this where one vendor (in this case IBM) touts their success with a customer. But mobile is a vital area and there’s a lot of good generic information here to help executives view mobile in its larger strategic context.

Grabbing market share is a function of connecting with customers on the mobile device, delivering transparent, seamless and fast interactions.

As most customers own more than one device, and they expect a common experience across all of them, it’s on carriers—especially those targeting millennials—to deliver a unified digital experience.

Link to Source:: click here


Livefest 2019 Register Popup Event

Livefest 2019 Already Registered Popup Event

Livefest 2019 Join Live Logged-in Not Registered

Livefest 2019 Join Live Not Logged-in