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9 social media guidelines that drive business success – Hootsuite

Article Synopsis :

Most insurers today are using social media in some way or the other, but many do not have a robust social media strategy that goes beyond using a few social media tools.

 The Digital Insurer reviews Hootsuite’s Report on 9 social media guidelines that drive business success

Your social media strategy should support your business goals and deliver ROI

In this recent and easy to digest report “9 social media guidelines that drive business success “, Hootsuite provide 9 simple guidelines to help insurers implement a social media strategy that supports their business goals and delivers measurable ROI. They advocate an approach that ensures adherence to all compliance requirements, and is backed by a social relationship platform that meets the needs of social media stakeholders across their organisation. The 9 guidelines listed in the report are:

  1. Take Control of Your Social Media Presence
  2. Establish a Social Media Strategy to Achieve Business Goals
  3. Be Proactive About Regulatory Compliance
  4. Train & Educate the Entire Team
  5. Engage Customers Locally
  6. Define Workflows to Deliver Better Customer Support
  7. Measure and Analyse to Demonstrate ROI
  8. Develop a Robust Content Strategy
  9. Make the Necessary Commitment to Achieve Success

Link to Full Article:: click here

Digital Insurer's Comments

There have been a number of recent surveys and reports about the role of social media in insurance.  The key message from all of these seems to indicate that the industry is ripe for social marketing, selling and customer service, but that it lags other industries in terms of innovation and implementation in these areas.

The key to social media success lies in acknowledging its role beyond the number of likes and followers and implementing a social media strategy that is aligned to business objectives and that identifies the relevant metrics that will support these objectives and deliver ROI.  We believe that by implementing an effective social media strategy, insurance companies can achieve the three following outcomes:

  1. Enhanced customer experience
  2. Data-driven decision making
  3. Real-time feedback management

Link to Source:: click here



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