Google Tanslate

Select Language

Sign up and be the first to know

About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

Contact Us

1 Scotts Road
#24-10 Shaw Centre
Singapore 228208

Write an article

Get in touch with the editor Martin Kornacki

email your ideas at [email protected]

Pre Registration Popup

itcasia2020 Registration Popup

Share Popup

Prime Member: Find out more

Access a unique programme!
  • 56 pre recorded lesson of online content from industry experts over 7 courses
  • The best in digital insurance for practitioners and by practtioners
  • Online MCQ after each lesson
  • Join the discussion forum and make new friends
  • Certificate upon completion to show your expertise and comitment
  • 3 months to complete
  • Normal price US$1,400 Your Prime member price is US$999
  • Access to future versions included in your Prime membership!
Become a member

Prime Member: Contact Us

Reach out to us. Please fill up the form below
Let us know how we can help. You can expect a response within 24 hours
Services of interest
Untitled

Arthur D. Little

Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We enable our clients to build innovation capabilities and transform their organizations. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations. For further information, please visit www.adlittle.com

9 social media guidelines that drive business success – Hootsuite

Article Synopsis :

Most insurers today are using social media in some way or the other, but many do not have a robust social media strategy that goes beyond using a few social media tools.

 The Digital Insurer reviews Hootsuite’s Report on 9 social media guidelines that drive business success

Your social media strategy should support your business goals and deliver ROI

In this recent and easy to digest report “9 social media guidelines that drive business success “, Hootsuite provide 9 simple guidelines to help insurers implement a social media strategy that supports their business goals and delivers measurable ROI. They advocate an approach that ensures adherence to all compliance requirements, and is backed by a social relationship platform that meets the needs of social media stakeholders across their organisation. The 9 guidelines listed in the report are:

  1. Take Control of Your Social Media Presence
  2. Establish a Social Media Strategy to Achieve Business Goals
  3. Be Proactive About Regulatory Compliance
  4. Train & Educate the Entire Team
  5. Engage Customers Locally
  6. Define Workflows to Deliver Better Customer Support
  7. Measure and Analyse to Demonstrate ROI
  8. Develop a Robust Content Strategy
  9. Make the Necessary Commitment to Achieve Success

Link to Full Article:: click here

Digital Insurer's Comments

There have been a number of recent surveys and reports about the role of social media in insurance.  The key message from all of these seems to indicate that the industry is ripe for social marketing, selling and customer service, but that it lags other industries in terms of innovation and implementation in these areas.

The key to social media success lies in acknowledging its role beyond the number of likes and followers and implementing a social media strategy that is aligned to business objectives and that identifies the relevant metrics that will support these objectives and deliver ROI.  We believe that by implementing an effective social media strategy, insurance companies can achieve the three following outcomes:

  1. Enhanced customer experience
  2. Data-driven decision making
  3. Real-time feedback management

Link to Source:: click here

 

Comments

Livefest 2019 Register Popup Event

Livefest 2019 Already Registered Popup Event

Livefest 2019 Join Live Logged-in Not Registered

Livefest 2019 Join Live Not Logged-in