Insurers need to make agents the central focus of their digital strategy in order to transform the industry, according to The Digital Insurer.

By adopting a “digital-first” mindset for their distribution force, insurers can transform their customer relationships at scale. Research shows that human interaction continues to be a significant factor in customer buying decisions, even where the journey is mostly digital.

A new article by The Digital Insurer, highlights how the digital transformation of insurance has largely by-passed agents. It argues that too much emphasis has been placed on point of sale. Too little attention has been given to the new digital reality of the customer journey. It suggests technology is now available, that can make agents, brokers and advisors relevant throughout the customer’s digital journey to purchase complex financial products.

The article goes on to highlight the benefits that insurers have found by providing their intermediaries with these new digital capabilities, such as:

• Doubling of business opportunities and increased sales
• Improved customer satisfaction
• Reduced agent attrition
• Greater collaboration by intermediaries in digital marketing execution

The fake news that intermediaries are relics and have no place in a digital world is dispelled in the article. It shows how targeted investment can make agents a central part of the digital agenda for insurers and accelerate the digital transformation of the industry.

Hugh Terry, the founder of The Digital Insurer (TDI), commented, ”By adopting a digital-first and customer centric approach,  insurers can arm their agents with the right tools to deliver the right offer to the right person at the right time. Agents have been largely left out of the digital revolution and many of them have bought into the “fake news” that digital technology will take away their rice bowl. But life insurance agents are not going anywhere – they’re here to stay. Enterprise-level solutions, like the one offered by Gefen Technologies, are a new class of technology that insurers should be exploring as it allows agents to connect with customers in a modern digital-first manner. TDI will be working with Gefen to fully explore the opportunities available. ”.

Eyal Ben-Ari, Gefen’s General Manager, commented, ” Gefen has been consistently displaying success with insurers and is able to double agents’ productivity, increase business growth, increase agent retention and substantially reduce IT costs . But perhaps the most important thing is: we help corporations help their agents, transforming them from obsolete to modern, relevant and successful. TDI is helping the industry to take full advantage of digital technology. We are excited to see how, by working together, we can transform insurance agent networks, helping the industry march towards a better future”.

Read the full article follow this link

For further information please contact:

Andrew Dart from The Digital Insurer at [email protected]

Eyal Ben-Ari from Gefen Technologies at [email protected]

About The Digital Insurer

The Digital Insurer is committed to working together to accelerate the digital transformation of insurance. It maintains the world’s most valuable and largest knowledge base on digital insurance for a community of more than 25,000 professionals. The Digital Insurer also partners with Insurers, InsurTech companies and Corporate VCs on a range of information and market development services to help them accelerate their own digital transformation.

About Gefen Technologies

Gefen Technologies digitally transforms large scale distributed agent/broker and advisor networks using a proprietary all-in-one customer engagement, marketing automation and content management SaaS platform. Gefen’s insurance and financial services clients experience significant business opportunity growth and increased agent productivity, while maintaining control and compliance with corporate brand and policy.

For more information, visit: https://gefentechnologies.com/