Insurance Mobility Business Strategy – Cognizant Insight Paper
Article Synopsis :
As Mobile and smartphone usage is rising dramatically, the mobile platform is going to overhaul the way insurers do business. Digital customers are spending more time on mobiles and it makes sense for insurers to invest in devising a robust and scalable mobile strategy.
Cognizant, in its insurance insight paper titled “Insurance Mobility Business Strategy: A Roadmap and Implementation Approach”, presents the conceptual framework for insurers mobility strategy. The paper suggests a six-pronged business strategy to address the challenges of mobility involving:
1. Market intelligence
2. Mobile maturity index
3. Functional prioritization
4. Mobile user role coverage
5. Adoption roadmap
6. Change management plan
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Digital Insurer's CommentsDigital presence is quickly becoming a necessity rather than an option. Availability across digital channels can noticeably increase leads, and help address different demographic market that may have been out of reach previously for insurers.
As Asia is witnessing the mobile revolution, insurers in Asia need to realign their sales and marketing strategy to take advantage of the evolving mobile platform. To get on the mobility bandwagon, insurers will have to leverage on in-house talent pool or learn the basics and partner with the right solution provider.
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