Article Synopsis :
Use of smart phones is on the rise and this trend is here to stay. Through its Global HABIT survey, HAKUHODO presents an analysis of smart phone ownership, service usage and length of media contact in 14 Asian cities. This timely report by HAKUHODO emphasizes on acceptance and growing usage of smart phones in Asia. The key highlights of the survey are:
• At least 90% of people own either a mobile phone or a smart phone in all 14 Asian cities.
• The majority of users of smart phones are in their 20s and they use them primarily as a social media tool.
• TV, computer and smart phone have become the Big Three media for communication and information gathering in cities with high smart phone ownership (Seoul, Hong Kong, Singapore, Taipei).
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Digital Insurer's CommentsIt is simply a matter of time before Smartphone usage reaches levels of 80% or more in most major cities in Asia.
Insurance companies have an opportunity to develop new service models that are mobile based and to communicate with their customers using much richer communication tools
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