Sign up and be the first to know

About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

Contact Us

1 Scotts Road
#24-10 Shaw Centre
Singapore 228208

Write an article

Get in touch with the editor Martin Kornacki

email your ideas at martin.kornacki@the-digital-insurer.com

Pre Registration Popup

itcasia2020 Registration Popup

Share Popup

Prime Member: Find out more

Access a unique programme!
  • 56 pre recorded lesson of online content from industry experts over 7 courses
  • The best in digital insurance for practitioners and by practtioners
  • Online MCQ after each lesson
  • Join the discussion forum and make new friends
  • Certificate upon completion to show your expertise and comitment
  • 3 months to complete
  • Normal price US$1,400 Your Prime member price is US$999
  • Access to future versions included in your Prime membership!
Become a member

Prime Member: Contact Us

REach out to us. Please fill up the form below
  • Let us know how we can help. You can expect a response within 24 hours

Five no regret moves for superior customer engagement – McKinsey

[ff_author_box_style2]

Article Synopsis :

The rise of social networks and mobile have fundamentally changed the way businesses, including insurers engage with their customers.  To deliver superior customer experiences, customer engagement has become more touchpoint and channel-centric now. Rather than focusing only on touch points during the marketing and sales effort, insurers need other techniques to nurture meaningful, ongoing relationships that involve on-line and off-line interactions.

 The Digital Insurer reviews McKinsey’s Report on Five no regret moves for superior customer engagement

Time to engage

McKinsey Quarterly article “Five ‘no regrets’ moves for superior customer engagement” aims to help senior executives to move beyond their functional view of customer engagement and to improve the coordination of activities across the broad range of touch points they care about.  As per the article, the five no regret moves for better customer engagement are:

  1. Hold a customer-engagement summit
  2. Create a customer-engagement council
  3. Appoint a ‘chief content officer’
  4. Create a ‘listening center’
  5. Challenge your total customer-engagement budget

 

Link to Full Article:: click here

Digital Insurer's Comments

Customers are looking for value, that too being delivered across channels and timelines. Anticipating customers needs is the way to differentiate. Insurers in Asia will have to tinker the engagement model and prioritize their engagement budget in order to capitalise on the right opportunities.

Link to Source:: click here

 

Comments

';

Livefest 2019 Register Popup Event

Livefest 2019 Already Registered Popup Event

Livefest 2019 Join Live Logged-in Not Registered

Livefest 2019 Join Live Not Logged-in