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Finalist of The Digital Insurer’s European Insurance Innovation Award 2017 – HDI Sigorta

Thank you, HDI Sigorta!

On 19th September 2017 the final presentations for The Digital Insurer Insurance Innovation Awards were held.

In this unique format four finalists presented online to The Digital Insurer community.

The three other finalists were:

Thank you again to all the companies who made submissions, shared their innovations and showed they are working together to accelerate the digital transformation of insurance.

Learn more about HDI Sigorta – Their submission statement

Please watch our video on

In the Digital Age we currently reside, more than half of all smartphone users wake up with their phones.

Our society has become dependent on smart devices and social media to a point that social media platforms such as Facebook, Twitter, Instagram, and YouTube have become part of our daily vocabulary and has influenced the way we interact.

At HDI Sigorta, we value the importance of social media marketing and its role in keeping up with the pace of ever evolving consumer behaviour and understanding the needs of our customers.

Becoming easily accessible and keeping continuous customer engagement provided by social media is also one of the pillars of our marketing strategy.

Keeping this in mind, we have decided to enhance our social media outlet. Using Facebook’s recently launched Messenger BOT infrastructure, we have developed Facebook’s first insurance application and we called it HDIBOT.

HDIBOT creates a touch point so that our customers can have an easy and fast access to our services and in return we have a chance to understand their needs and purchasing behaviour. We connected our 1.500 agents with 14 million Facebook users.

Our customers can purchase insurance products, inquire the status of a claim file, and send us any missing claim document via HDIBOT.

The application starts upon clicking the send message button on the HDI Sigorta Facebook page, and HDIBOT appears on the screen, providing support to the customer about the services via step by step instructions.

Transactions related to Motor Third Party Liability, Motor Own Damage and Travel Health Insurance are directed to an agent chosen by the customer, so that all business partners of HDI Sigorta are included in the process.

The customers can get a quotation for any type of product with only 2 simple questions. Following the receipt of the quotation, the agent calls the customer to conclude the transaction.

Furthermore, by inquiring the status of a claim file and completing any missing document or information via HDIBOT, the customers can complete the claim procedures in a much faster way in comparison to the call centre process.

Our short-term target is to include all after-sale services within the HDIBOT frame, providing whole range of services to our customers and agents on a 24/7 basis.

HDIBOT will provide HDI Sigorta with a substantial amount of data on consumer behaviour so we can design products that leverage the information collected and deliver insurance solutions that creates value.

HDI Sigorta will continue to work with a sustainable focus on customer satisfaction by closely monitoring the ever-changing needs and behaviours of our customers.



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