About this event
The InsuranceCom Conference on 6th October 2015 in Vienna will feature a spectrum of strategic questions and topics in relation to digital transformation in insurance in the CEE. In times of change, the exchange of experiences and opinions is indispensable. The InsuranceCom community is composed of individually selected senior executives and CEE insurance experts. Come and participate in this exchange and be part of this exclusive InsuranceCom community.
Sometimes the future appears right before your eyes, but it is hard to see. Particularly the Insurance Industry in the past was not known for future oriented thinking and strategies. This is changing now, as the environment is transforming fundamentally in different areas.
Customers are changing the way they socialize, communicate, work and purchase. Digital channels and technologies are proving pivotal to how insurance organizations are competing, innovating and enhancing the customer experiences.
Digital is influencing relevant customer access points including all value creating functions of the insurer, ranging from the search and purchase phase, to the customer service and claims management. The percentage of customers who will use digital tools to manage their insurance needs, is expected to grow substantially during the next three to five years.
New generation customers will likely use a hybrid approach that draws on the best of the physical and digital customer experience. To prepare for this shift, insurance leaders have to prepare for key questions like ‹How next generation consumers will buy their life or health insurance? Who are the new digital players and what are their success factors in the insurance markets? What are the factors that empower digital consumers?›
New impulses are needed in the development of future oriented business and distribution models, strategic scenarios and innovative products. Only with a deep understanding of the organization’s customers, products and services, and customer interactions, CEE insurance leaders are positioned to be change agents for digital transformation in their markets.