Events

About this event

Watch the webinar replay

Watch this webinar replay to hear from MarTech experts from within and outside the insurance industry, including Prashant Agarwal (Head, Digital and Customer Ecosystems Marketing, AIA Group), Joanna Kalenska-Guiridlian (Global Head of Marketing and Client Experience, HSBC Asset Management), Mark Czajkowski (Chief Marketing Officer, Manulife Singapore) and Gavin Gollogley (Managing Director, Mindswide), on how they are leveraging MarTech to meet business challenges, and creating and delivering differentiated and relevant experiences by activating customer data at scale.

View the slides

In an ever changing world, marketing leadership is needing to adapt to disruption with unprecedented speed. Modern marketing means prospects and customers are met by a web of content, messaging, imaging, new devices and automation.

The right MarTech stack, designed in the right way, will make marketing efforts more effective, efficient, and tailored to match the needs of insurance customers and distribution channels. By focusing on capabilities (processes, tools, skills and behaviours) and outcomes, insurers can maximise business value.

View the event infographic

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Speakers

Prashant Agarwal

Head, Digital and Customer Ecosystems Marketing, AIA Group

Joanna Kalenska-Guiridlian

Global Head of Marketing and Client Experience, HSBC Asset Management

Mark Czajkowski

Chief Marketing Officer, Manulife Singapore

Gavin Gollogley (Moderator)

Managing Director, Mindswide

Hugh Terry (Host)

Founder, The Digital Insurer