Digital touchpoints for Financial Services – Capgemini
Article Synopsis :
As most digital innovation is happening outside insurance, this survey on digital touchpoints in banking, wealth management, and retail (as well as insurance) is useful precisely for its broadened scope.
‘Digital touchpoints for financial services’ from Capgemini is a collection of 16 case studies covering the following areas:
- Digital Mobile Banking Transformation
- Mobile Transformation
- Retail Mobile Banking
- Omni-Channel Experience
- Mobile End-to-End Application Testing
- Mobile Banking Application
- Market Research
- Conflict Management
- Account Management
- Dental Services
- Guest Mobile Application
- Mobile Social Platform
Though geared more toward the CIO and/or IT practitioner, this report is also useful to non-technology executives in that each business case highlights the business problem solved and specific financial results achieved.
Case study geographies include the U.S., Canada, U.K., the Netherlands, and Hong Kong.
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Digital Insurer's CommentsWhile we often speak and write about digital transformation in broad terms, we never forget the fact that the conversion from analog to digital in insurance (or any industry for that matter) happens one project, one milestone at a time.
Granted, it matters less to us (and most of our readers) that an insurer developed a mobile payment app in JQuery and HTML5 than that the insurer saw in increase of over 250% in payments made over the digital channel within three months after the app was launched, but the fact of the matter is the underlying technology choices are often as important as the business results.
In a recent EY survey, 80% of insurance executives cited legacy systems as the main barrier to digital transformation. The larger the organization, the more technology choices matter. Business and IT must work together to ensure today’s solutions aren’t also creating tomorrow’s problems.
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