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Digital touchpoints for Financial Services – Capgemini

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Article Synopsis :

As most digital innovation is happening outside insurance, this survey on digital touchpoints in banking, wealth management, and retail (as well as insurance) is useful precisely for its broadened scope.

‘Digital touchpoints for financial services’ from Capgemini is a collection of 16 case studies covering the following areas:

 The Digital Insurer reviews Capgemini’s Report on Digital touchpoints for Financial Services

Technology solutions can become problems when deployed ad hoc, and not as part of a larger cohesive technology strategy

Banking:

  • Digital Mobile Banking Transformation
  • Mobile Transformation
  • Retail Mobile Banking
  • Omni-Channel Experience
  • Mobile End-to-End Application Testing
  • Mobile Banking Application

Wealth Management:

  • Market Research
  • Retirement
  • Conflict Management
  • Account Management
  • Trading

Insurance:

  • Dental Services
  • Quote-to-Payment
  • Sales

Retail:

  • Guest Mobile Application
  • Mobile Social Platform

Though geared more toward the CIO and/or IT practitioner, this report is also useful to non-technology executives in that each business case highlights the business problem solved and specific financial results achieved.

Case study geographies include the U.S., Canada, U.K., the Netherlands, and Hong Kong.

Link to Full Article:: click here

Digital Insurer's Comments

While we often speak and write about digital transformation in broad terms, we never forget the fact that the conversion from analog to digital in insurance (or any industry for that matter) happens one project, one milestone at a time.

Granted, it matters less to us (and most of our readers) that an insurer developed a mobile payment app in JQuery and HTML5 than that the insurer saw in increase of over 250% in payments made over the digital channel within three months after the app was launched, but the fact of the matter is the underlying technology choices are often as important as the business results.

In a recent EY survey, 80% of insurance executives cited legacy systems as the main barrier to digital transformation. The larger the organization, the more technology choices matter. Business and IT must work together to ensure today’s solutions aren’t also creating tomorrow’s problems.

Link to Source:: click here

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