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Digital Intelligence – Accenture Report


Article Summary :

For insurers who seek to deliver exceptional customer experiences driven by deep customer insights, integration of multi-channel digital data and analytics is of paramount importance. In the report titled “Digital Intelligence”, Accenture presents a high level perspective on digital intelligence, an enabler that can help financial services providers renew the customer experience in the digital era.

 The Digital Insurer reviews Accenture’s Report on Digital Intelligence .

It’s essential for insurers to develop digital intelligence capabilities in order to survive in the new digital world

Key Insights :

As outlined in the report,  a robust digital intelligence capability allows traditional financial services providers to :

  1. Increase brand preference and trust
  2. Increase revenue
  3. Reduce costs

The report also highlights the five digital intelligence maturity levels intended to help financial services companies self-diagnose current capabilities and ascertain the steps needed to get an effective digital intelligence capability:

  • Level 1: Single Channel Optimization
  • Level 2: Multiple Digital Channel Segmentation
  • Level 3: Segment-based Targeting across Multiple Digital Channels
  • Level 4: One-to-one Targeting across Multiple Digital Channels
  • Level 5: Integrated Multichannel One-to-one Interactions

Link to Source:: click here



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