Zeeno started out with the idea to use pattern recognition as a means to improve the impact of wellness programs delivered by corporates and insurers for their respective employees and insureds populations.
Zeeno’s service offering is based on three pillars:
Centralized health platform: Aggregating a whole range of health and wellness services offered by the specific client (whether it be a corporate or health/life insurer)
Portable “Personal trainer”: Employees and insureds enter simple info about their health and wellness status and receive tailored advice. Health challenges add an element of gamification.
Aggregated Feedback and Transparency: The client company receives feedback to improve its health and wellness offering on an aggregated, anonymized basis
In collaboration with scholars from the universities of Cologne and Bonn, Zeeno has refined their algorithms to provide health and wellness advice for their users. Currently, they are preparing to launch a study in collaboration with the German national research cluster “Diet, Body, Brain”, to study the effects of using the Zeeno app on a number of body parameters in comparison to an independent control group.
Zeeno’s USP is that the service does not replace already existing employer or insurer wellness programs. Instead, the system and its associated app integrates all available offers and provides an easy-to-use interface that keeps the users engaged through low-touch health advice and gamification elements like integrated group health competitions. This means that employers and insurers will not have to throw all their previous health and wellness efforts overboard, but instead get an accessible platform that will help to increase the effectiveness of their initiatives. Furthermore, analytics that respect user privacy help to improve and refine the offer based on actual user feedback.