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Zeeno – Digital Wellness Platform for corporates and insurers

In View Summary

Zeeno started out with the idea to use pattern recognition as a means to improve the impact of wellness programs delivered by corporates and insurers for their respective employees and insureds populations.

Zeeno’s service offering is based on three pillars:

  1. Centralized health platform: Aggregating a whole range of health and wellness services offered by the specific client (whether it be a corporate or health/life insurer)

  2. Portable “Personal trainer”: Employees and insureds enter simple info about their health and wellness status and receive tailored advice. Health challenges add an element of gamification.

  3. Aggregated Feedback and Transparency: The client company receives feedback to improve its health and wellness offering on an aggregated, anonymized basis

 

Zeeno uses pattern recognition to improve the impact of wellness programs delivered by corporates and insurers

In collaboration with scholars from the universities of Cologne and Bonn, Zeeno has refined their algorithms to provide health and wellness advice for their users. Currently, they are preparing to launch a study in collaboration with the German national research cluster “Diet, Body, Brain”, to study the effects of using the Zeeno app on a number of body parameters in comparison to an independent control group.

Zeeno’s USP is that the service does not replace already existing employer or insurer wellness programs. Instead, the system and its associated app integrates all available offers and provides an easy-to-use interface that keeps the users engaged through low-touch health advice and gamification elements like integrated group health competitions. This means that employers and insurers will not have to throw all their previous health and wellness efforts overboard, but instead get an accessible platform that will help to increase the effectiveness of their initiatives. Furthermore, analytics that respect user privacy help to improve and refine the offer based on actual user feedback.

Reported Benefits

Benefits to customers

  1. Increased accessibility
  2. Lower costs
  3. Improved healthcare quality
  4. 24/7 service accessibility
  5. Transparency
  6. Improved decision making
  7. Reduced time
  8. Privacy

Benefits to insurers

  1. Increased reach
  2. Connected healthcare system
  3. Customer engagement and retention
  4. Reduced customer turnaround time
  5. Greater customer insights

The Digital Insurer's View

Employers and insurers love the idea of health prevention and wellness programs. Why wait for people to get sick, if you can act on problems before they arise? Cost savings are another valuable side benefit of such measures.

The issue, however, is that most programs fail to deliver on their promise. Why? Because changing habits is hard. Also, many wellness activities are buried in complex corporate intranets and therefore do not receive the attention they deserve by the majority of the population.

What I like about Zeeno’s approach is that it does not aim to replace but instead enhance the often large, but not always well structured and accessible, existing health and wellness offers of corporates and insurers. Using the Zeeno app could be a promising way for companies to improve and increase the use of their programs. Easy handling and gamification in combination with tailored advice delivered by scientifically-backed analytics may not only make it more accessible but actually fun to improve your health.

References

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