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Tokio Marine – Choi Nori Insurance (One day Auto insurance)

In Action Summary


The one day auto insurance innovation by Tokio Marine enables occasional drivers to simply and quickly purchase auto insurance

Tokio Marine & Nichido Fire Insurance with telecom service provider NTT Docomo in Japan are using mobile apps to sell prepaid insurance to people who don’t own a car and drive only occasionally. When a user is borrowing or renting a vehicle, he or she can simply buy Choi Nori Insurance (one day auto insurance) on the spot via a mobile phone. Young drivers who use this product get to accumulate no-claims discounts that can be availed when they buy their first full annual auto insurance policy.

The one day auto insurance innovation by Tokio helps to cultivate an auto insurance culture in the younger generation as they no longer need to worry about high insurance premiums due to their young age. Choi Nori insurance also addresses the issue of accidents caused by non-insured cars.

The process of buying insurance is also quick and simple and completely driven by a mobile app. Customers only need to pre-register and fill some basic details such as name, birthday, address, licence number, vehicle number and the driving date. The premium is automatically added to the monthly mobile bill, which customers can pay at the month end.



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