Founded in Germany in 2012, Simplesurance offers a unique platform with transparent and efficient insurance services to connect people and business, anywhere and anytime. It collaborates with renowned insurance companies to assure excellent services and offerings, meeting today’s needs at the best possible price. The complete range of solution includes:
Simplesurance offers consumers in various countries an easy and convenient way to purchase product insurances through their website up to a couple of months after they have purchased a device.
POS cross-selling solution
Simplesurance enables cross-selling of product insurances directly at the point of sale in e-commerce. It integrates seamlessly into the checkout process of online shops and offers a one-click buying experience for consumers.
Digital broker solution
The Simplesurance digital broker solution enables consumers to manage their insurance policies digitally via a multi-device app. Users have access to all their insurance contracts and can reach their personal broker via phone, in-app-messaging and e-mail.
Simplesurance’s business model offers an innovative way to penetrate new customer base quickly and cost-effectively while simultaneously opening a window of opportunities for selling on-demand small-ticket insurance in a scalable manner
Simplesurance has also launched an app for both iOS and Android with the goal to extend the value chain for its customers. The app basically intends to extend the existing offer of product insurance in e-commerce and Simplesurance’s proprietary retail platform schutzklick by enabling consumers to compare, purchase and manage insurance policies from a wide selection of providers. Customers also have access to an insurance expert that can provide guidance in selecting the right policy directly through the app.
As consumers have started managing more and more aspects of their lives via digital channels, they now expect an outstanding and easy-to-use customer experience. With the direct-to-consumer model, cross-selling and broker solutions Simplesurance is hitting the right chords by offering a broad variety of fully digital and easy-to-access insurance services.
Acquiring small business customers poses radically different challenges to traditional B2B2C players. Besides being very expensive to serve, they also have the lowest business volume potential per acquisition. To succeed in this segment, insurers need to deploy a low-cost, scalable sales model developed either in house or through partnerships. Simplesurance simply offers such partnership opportunity and can benefit the insurers, especially incumbents in following ways:
Simpliﬁed B2B sales process
Standardised contractual framework and T&C’s
Simple and standardised products, leveraging modular design to enable some level of personalisation
Automated integration,plug and play model
Strong understanding of customer journeys
The Digital Insurer's View
Simplesurance’s business model offers an innovative way to penetrate new customer base quickly and cost-effectively while simultaneously opening a window of opportunities for selling on-demand small-ticket insurance in a scalable manner.
From incumbents perspective who are slow adopters of change and already marred by legacy limitations, it makes perfect sense to explore opportunities of partnership with ecosystem players like Simplesurance as it can give them rapid access to new customer bases while simultaneously improving the customer experience. However, such partnerships have downsides for incumbents in terms of loss of brand identity and commoditisation of their offerings.
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