Google Tanslate

Select Language

Sign up and be the first to know

About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

Contact Us

1 Scotts Road
#24-10 Shaw Centre
Singapore 228208

Write an article

Get in touch with the editor Martin Kornacki

email your ideas at [email protected]

Pre Registration Popup

itcasia2020 Registration Popup

Share Popup

Prime Member: Find out more

Access a unique programme!
  • 56 pre recorded lesson of online content from industry experts over 7 courses
  • The best in digital insurance for practitioners and by practtioners
  • Online MCQ after each lesson
  • Join the discussion forum and make new friends
  • Certificate upon completion to show your expertise and comitment
  • 3 months to complete
  • Normal price US$1,400 Your Prime member price is US$999
  • Access to future versions included in your Prime membership!
Become a member

Prime Member: Contact Us

Reach out to us. Please fill up the form below
Let us know how we can help. You can expect a response within 24 hours
Services of interest

Arthur D. Little

Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We enable our clients to build innovation capabilities and transform their organizations. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations. For further information, please visit

Prudential Group’s CustomerONE Initiative

In Action Summary


Prudential’s customerONE initiative has increased productivity, decreased training times and provides better customer serivce

The Prudential Group’s CustomerONE initiative leverages Pega Systems Build for Change® technology to increase productivity among Customer Service Representatives (CSRs), decrease training times and provide better customer service by capitalising on a single, unified view of the customer. The Prudential Group was also recognised as a 2012 Model Insurer by Celent for its CustomerONE initiative.

Prudential launched its “CustomerONE” initiative as a major service thrust to improve customer interactions and reduce operational costs. The high-profile project’s charter perhaps sums it up best: “CustomerONE is Prudential Group Insurance’s Strategic Servicing Portal that will be used by all associates to handle inquiries and process service requests across products, markets and channels.” Pega’s BPM software is used in several contact centres and the back office to bridge the gap between multiple disparate systems and provide dynamic case management features delivered through a single intuitive user interface.

Prudential’s customer-centric approach has enabled it to achieve predictable and improved business outcomes. As a result of this initiative, Prudential improved its customer engagement practices and in turn was able to personalise its interaction with customers leading to increased service levels and enhanced customer experience.



Livefest 2019 Register Popup Event

Livefest 2019 Already Registered Popup Event

Livefest 2019 Join Live Logged-in Not Registered

Livefest 2019 Join Live Not Logged-in