Progressive was one of the first insurers in the US to launch its Pay-As-You-Drive programme, “Snapshot” in 2011. The telematics-driven UBI programme uses a small telematics device that plugs into your vehicle and monitors customers’ driving habits. If a customer qualifies as low-risk, they can save up to 30% on Progressive’s standard premium rates.
The Snapshot device monitors three things:
- How many miles you drive
- When you drive
- How often you slam on the brakes
Customers who sign up to Snapshot receive a small device that easily plugs into their car. They can then log into their personal Snapshot page to track their own driving behaviour and their potential savings on a daily basis. After 30 days, participants get a premium quote from Progressive that includes a personalised discount based on their actual driving behaviour, which they can then compare to the rate they are currently paying with their existing insurer.
To take the Snapshot innovation one step further, Progressive has recently partnered with Censio, a software firm dedicated to developing mobile technologies for usage-based insurance, to develop and help pilot the new mobile version of the Snapshot programme. According to Progressive, the app will be made available to select customers in mid-September, and will be available for mass consumption in 2016.
“The decision to work with Censio and build a mobile replacement for our device is a big transformation of our brand,” says Dave Pratt, general manager of usage-based insurance for Progressive. “The newer phones have better battery life and sensors, and offer pretty accurate measurements. We were working on that three years ago, but weren’t able to succeed with that. This will be much cheaper for us and we intend to turn that into more discounts for consumers. And I hope that more people will sign up.”