An engaging price comparison tool helps Progressive distinguish their offering by creating additional value for customers
Progressive uses data it has at its disposal to recommend an insurance package tailored for a particular customer. It also lets users compare the prices offered by Progressive with prices offered by the leading competitors – even when those prices are lower than Progressive’s. This positions Progressive as a helpful adviser rather than an “insurance seller”.
The opportunity to search for a low cost alternative attracts potential buyers and by providing an option to compare car insurance rates right inside the quote, Progressive makes car insurance shopping seem more natural. Customers can decide what they want, then do a side-by-side price comparison and finally choose the best option for them.
Progressive has developed the tool by keeping busy customers in mind as they do not want their customers to hop around websites to get the best quotes. Progressive understands that using an engaging tool like a price comparison tool helps distinguish their offering by creating additional value for customers.
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