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Arthur D. Little

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Nexar – Bringing vision context to telematics

In View Summary

Nexar is a dash cam app that detects driving dangers and provides potentially life saving warning signals based on computational vision technology.

Additionally, the Nexar app records route patterns and, in the event of a collision, records the crash data and events preceding the crash. Recorded data is then stored in the Nexar private cloud, which can then be accessed by insurers if needed. Other use cases of Nexar include ride sharing platforms such as Uber and Lyft that protect drivers from unruly or abusive passengers through internal facing cameras and an on-demand mode.

How Nexar Works?

There are two core tenets of the Nexar architecture. First, Nexar employs machine vision and ‘sensor fusion algorithms’ extensively in addition to leveraging smartphone sensors such as the accelerometer and gyrometer. This sensor data is then analysed to understand the car’s surroundings and provide unique documentation in case of a crash. Further, the depth of Nexar’s on-device analysis allows it to create a collision reconstruction report to assist in the claims process. Nexar adds a video of the crash to the claim, alongside a detailed reconstruction based on the phone’s sensor readings.

Second, Nexar uses a vehicle-to-vehicle network (V2V network) to warn its users in real-time of dangerous situations happening beyond each individual driver’s line of sight, such as issuing a forward collision warning or notifying users of impending traffic jams. Of course this V2V network depends on the scale of Nexar usage however it has proven to be a highly effective method of traffic flow and crash detection.

Reported Benefits

Nexar’s features ultimately improves driver safety in addition to accelerating the adoption of PHYD (pay how you drive) insurance products, and connected-claims experiences. Additionally, Nexar will contribute to the development of self-driving cars with data mining applications that will work in tandem with self-driving car infrastructures.

The Digital Insurer's View

Using both in-car hardware and smartphone sensors, Nexar is able to offer driving assistance, analysis and enable PHYD insurance policies. Unlike several telematics players, Nexar is able to span both a driver safety and insurance value proposition, although some have raised concerns about visual distraction as a result of the driver’s continuous monitoring of a smartphone screen. It would be interesting to watch how Nexar adapts to woo drivers who might currently see its app as a distraction rather than a safety enabler.

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