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Neosurance – Contextual insurance through push notification

In View Summary

Italy based Neosurance has created a platform which enables insurers to deliver scenario based tailored policies. Neosurance provides a virtual sales agent for insurers that want to sell simple coverage such as travel insurance in real time. Neosurance also offers a superior customer experience based on user behaviour data and a ‘learn by doing’ approach.

Neosurance provides a virtual sales agent for insurers who want to sell contextual insurance such as travel insurance in real time

Neosurance’s core solution is designed over an AI framework to suggest the right policy at the right time, enabling the partner insurer to offer the right coverage when the customer actually needs it. The offer is made through a personalised push notification to customers’ mobiles with the proposed micro insurance coverage for a specific event. Through Neosurance, it only takes 10 seconds to get insured with an entirely digital user experience and instant everything.

According to Dario Melpignano, co-founder and CEO of Neosurance: “There is no single factor that revolutionises insurance. There are several; the mobile, the internet of things, wearable. The future of insurance is in granular products, in micro-moments capable of reaching its customers when they need it, through new channels. This was the inspiration behind the creation of Neosurance“.

Recently, Neosurance entered into a partnership with AXA Italy to launch the first ‘instant insurance’ product in the world – travel insurance that that can be purchased in 10 seconds. Together, Axa and Neosurance have created a product for Tiassisto24 – an auto concierge community app – offering travel insurance that covers medical expenses for 25,000 users of the community. Neosurance will be providing the technology platform and artificial intelligence system, while AXA Italy will provide the insurance policies that are specifically designed for this use case.

Reported Benefits

Benefit to Customers

  • Zero paperwork, instant insurance.
  • Contextualised and best experience where and when it matters most.

Benefits to the Insurer

  • Insurance-as-a-service model speeds up deployment and saves cost
  • Flexible, scalable and easily customised to insurers
  • Safe and robust as a result of cloud deployment
  • Recurring revenue models with increased revenues for insurers

The Digital Insurer's View

Neosurance is one of the pioneers of on-demand policies, empowering customers to take insurance when they actually need it as opposed to annual coverage. With Neosurance customers can get coverage in a contextualised and seamless fashion. Although Neosurance has evolved the push/sales model into a contextised cross selling model.


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