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MySeg – manage all your insurances in one place

In View Summary

MySeg aims at improving consumer’s insurance experience by allowing all insurance matters to be easily and conveniently dealt with in one place – App or PC – with the help of a dedicated adviser.

MySeg provides a repository for consumers to store all insurance documents and information digitally. The consumer either uploads his documents in MySeg or mandates MySeg, for selected policies, to have access and manage, on his behalf, all relevant policies and records.

Thereafter, thru chat or telephone, MySeg will respond to client inquiries or advise him to optimize his insurance coverage, cost and management of all events; claims, change in risk or personal profile, renewals, a.o. MySeg will, therefore, intermediate any alteration of existing policies or subscription of new ones.

Reported Benefits

  • All your insurance info available 24/7 in the palm of your hand
  • Immediate access to a dedicated advisor
  • Free search for most adequate and cost-effective insurance
  • Covers based on your risk profile
  • Always on the lookout for best practices and technologies to improve the customer experience

The Digital Insurer's View

Portugal is a peripheric country within Europe with a small insurance market (13Bn€ in 2018) with premium per capita and relative to GDP (respectively 1,161€ and 5,9%) in the lower end of the pack. This probably explains the small number of insurtech initiative to date, despite the very active start-up scene in the country.

In this respect, MySeg is to praise and follow. The start-up has taken on a similar approach to other digital brokers in Europe – such as the Belgian Seraphin – and this year will look to develop its customer base in order to get further traction and continue to improve the app and customer experience


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