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Minuto Seguros – Brazilian aggregator

In Action Summary

Minuto Seguros is a Brazilian multi-channel insurance broker that works with multiple insurers, selling individual and corporate policies.

Although Minuto Seguro’s business model resembles a traditional aggregator in that customer’s can get personalized quotes free of charge, consumers can also follow up on their questions via Minuto Seguro’s in-house call center or live chat.

In 2014/2015, Minuto Seguros redesigned its online and mobile platforms to shorten the user journey and make policies terms and conditions more transparent, this lead to increased conversion rates – from 1% to 30% on mobile and 12% on the website. Another key element of the redesign has been reducing the size of the policy question set with 14 partner insurers.

Minuto Seguros redesigned its online and mobile platforms to shorten the user journey and make policies terms and conditions more transparent leading to an increase in conversion rates

Minuto Seguros has been funded by Redpoint eventures and its primary competition includes Bidu and Ta Certo.

The core strength of Minuto Seguros is its ability to achieve a particularly high mobile conversion rate however Minuto Seguros will need to expand more aggressively in order to maintain its lead against other players.



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