Sign up and be the first to know

About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

Contact Us

1 Scotts Road
#24-10 Shaw Centre
Singapore 228208

Write an article

Get in touch with the editor Martin Kornacki

email your ideas at martin.kornacki@the-digital-insurer.com

Pre Registration Popup

itcasia2020 Registration Popup

Share Popup

Prime Member: Find out more

Access a unique programme!
  • 56 pre recorded lesson of online content from industry experts over 7 courses
  • The best in digital insurance for practitioners and by practtioners
  • Online MCQ after each lesson
  • Join the discussion forum and make new friends
  • Certificate upon completion to show your expertise and comitment
  • 3 months to complete
  • Normal price US$1,400 Your Prime member price is US$999
  • Access to future versions included in your Prime membership!
Become a member

Prime Member: Contact Us

REach out to us. Please fill up the form below
  • Let us know how we can help. You can expect a response within 24 hours

Minuto Seguros – Brazilian aggregator

[ff_author_box_style2]

In Action Summary

Minuto Seguros is a Brazilian multi-channel insurance broker that works with multiple insurers, selling individual and corporate policies.

Although Minuto Seguro’s business model resembles a traditional aggregator in that customer’s can get personalized quotes free of charge, consumers can also follow up on their questions via Minuto Seguro’s in-house call center or live chat.

In 2014/2015, Minuto Seguros redesigned its online and mobile platforms to shorten the user journey and make policies terms and conditions more transparent, this lead to increased conversion rates – from 1% to 30% on mobile and 12% on the website. Another key element of the redesign has been reducing the size of the policy question set with 14 partner insurers.

Minuto Seguros redesigned its online and mobile platforms to shorten the user journey and make policies terms and conditions more transparent leading to an increase in conversion rates

Minuto Seguros has been funded by Redpoint eventures and its primary competition includes Bidu and Ta Certo.

The core strength of Minuto Seguros is its ability to achieve a particularly high mobile conversion rate however Minuto Seguros will need to expand more aggressively in order to maintain its lead against other players.

References

Comments

';

Livefest 2019 Register Popup Event

Livefest 2019 Already Registered Popup Event

Livefest 2019 Join Live Logged-in Not Registered

Livefest 2019 Join Live Not Logged-in